Welcome to The Connected Church news!
Our next news is from YouTube. Last week, YouTube’s chief product officer talked about 3 big trends that they see as a company.
You can imagine how much data goes behind something like this, to talk about 3 trends for the future. One of the things was short-form videos. He talked about short -form videos being a big thing and coming up. To understand it simply, they are stories, and reels, and TikTok type of content. Also, he talked about the opportunities in the connected TV, and how very few companies or brands are actually making it available for you and me as a minister and nonprofit, to advertise to people who are watching streaming content. The watching rate and the volume is going very high. And there is a huge opportunity in that space. He also talked about e-commerce opportunities. Do check out this very interesting article.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.