Hello! Welcome to this week’s edition of Social Media News for church and ministry leaders.
Each week we bring you the 5 most important social media news that you need to know for this week, in less than 5 minutes!
Top 5 Social Media News
News #1 – Amazon and Google sort out their differences over YouTube
(Source) The first news is about Amazon and Google. The two companies seem to have settled their differences after Google pulled out YouTube from all Amazon devices in 2017.
The companies made an announcement that YouTube, Youtube TV, and YouTube Kids will all be available in Amazon Fire TV devices. And in turn, Amazon’s Prime Video will be supported by Google Chromecast.
This is good news because most of us, Nonprofits and Ministries, have content on YouTube, so if YouTube content is going to be available in all Amazon devices, that’s more eyeballs and bigger reach.
News #2 – Facebook confirms working on its own A.I. based voice assistant
(Source) Similar to Amazon ‘Alexa’ and Google’s ‘Google Assistant’, Facebook will also have its own digital assistant that is powered by artificial intelligence.
Initially, it will be available in Portal and Oculus products, which are the augmented reality (AR) and virtual reality (VR) products of Facebook. But I am guessing that it’s just a matter of time before it gets rolled out into all the other Facebook products.
Now, Facebook entering this voice space makes it very interesting because Facebook has a huge amount of data at its disposal. Along with its own user base, it has access to the user base of WhatsApp and Instagram, both owned by Facebook.
So this is a space to watch out for, and if you as an organization are not thinking about making your content and your message available for ‘voice search’, then it’s a good time to start thinking about that.
News #3 – Google My Business will let you showcase positive reviews in the posts
(Source) Google will now allow you to showcase positive reviews about your organization on your Google My Business posts.
Google My Business listing is the one that lists all the details of your organization when people Google you. When people come and search for your name on Google, the details that comes up on the first page on the right side, if you remember, with maps and all those other things? That is called Google My Business listing.
Now, under that listing you can have posts, and in the post you can actually showcase positive reviews about your organization. When you log in to the backend, Google will start suggesting these 4 star and 5 star reviews automatically, which you can then edit and publish.
News #4 – Instagram is experimenting with hiding Likes in posts
(Source) Instagram was spotted testing a feature in which the number of likes in a post could be hidden.
“Why would they do that?”, you may ask.
Because all social media channels are trying to make their platform more aligned to ‘better engagement’ than just simply metrics like ‘number of Likes’.
If you look at a post and you see a lot of Likes, then you think it’s an important news. Now, that could be important or maybe it’s not important, but just the number of Likes kind of makes it look like a more important post. So all social media channels want to avoid emotions like that. They want to focus on metrics like comments and other engagement metrics, rather than metrics that are simply, Likes.
News #5 – Facebook posts and Stories may appear side-by-side on newsfeed
(Source) Facebook seems to be prototyping a design in which both Facebook Posts and Facebook Stories will appear side by side, next to each other in a kind of a hybrid-swipeable carousel kind of a design.
So you will swipe right and you’ll be able to see Stories and then you go down, you’ll see the next Post, etc. Just to make it more interesting.
But it’s also strategically important for Facebook because Stories format of content is becoming hugely popular. There are 500 million users on a daily basis on Stories and WhatsApp Status has 450 million users. Put together, Stories format is becoming very popular. So Facebook would want to make the most of the popularity and bring all of them together to make things interesting for the user.
That’s all we have for you this week. Have a wonderful week.
Do leave your comments, questions, feedback, and reviews. We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected. Stay Blessed.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches and Ministries.