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Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.

That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to TikTok, Facebook, WhatsApp, Google, Amazon and Apple.

📰 Top 5 Digital & Social Media News

🗞️ News #1 – Facebook’s Q2, 2020 earnings beats expectations for revenue, profit and user-growth

(News 1 – Source)

Our first big news of this week is about Facebook. Last week, Facebook released its earnings report for the second quarter of 2020. They reported more than $18.3 billion in revenue, which is a growth of 10 percent compared to last year. We all know what happened in the second quarter of 2020 and why these growth numbers are significant. It’s not only covid, but Facebook also faced certain issues with more than a 1000 advertisers boycotting the platform, temporarily boycotting and abandoning it. But in spite of that, Facebook has been able to post this growth. Experts mostly say small businesses and smaller organizations are the ones contributing to this growth. Facebook says that next quarter’s growth would be roughly similar. This goes on to show the importance of social media advertising in a time as this, and how this is poised and well set to continue to grow in the days to come. Do have a look and think about your own Facebook and social media ad strategy overall.

🗞️ News #2 – WhatsApp introduces ‘Search-the-Web’ feature to verify forwarded messages

(News 2 – Source)

Our next news is from WhatsApp. Last week, WhatsApp released a new feature which lets you check the authenticity of a particular forwarded message by searching about that message on the Web with ease. You don’t have to copy. All you have to do is click on a magnifying glass icon that will be next to that forwarded message. Just click on that icon and it will open up a browser which will search for that content on the web so that you can go through and see whether it is a real news or a fake news and kind of verify the authenticity of the forwarded message.

This is a good feature, especially considering the rate at which fake news and information travels so fast using messengers like WhatsApp. This is being piloted in Brazil, Italy, Ireland, Mexico, Spain, UK and US, and soon it’ll be rolled out to other locations.

🗞️ News #3 – TikTok’s operation under pressure in the US; a potential Microsoft deal

(News 3 – Source01, Source02)

Our next news is about TikTok, and this is a developing story even as I report it. But there has been so much action in the last few days, I thought it’s important for you to know about this as a leader of a nonprofit or a ministry. TikTok has been under pressure of being banned in the United States and there have been various discussions between the government and the company and various other organizations. You can read about all of this in the links that I’m going to give you. But the key thing is, right now, as of now, Microsoft is well-positioned to be one of the players that will potentially take over some of the operations of TikTok.

This news was released a few days ago. And right after that, in a couple of days after this news was released, Chinese state-owned media came out with a strong statement against this and said Beijing might respond to this if something like this goes through in the United States. So this is still a developing story and it’s interesting how a social media app that was just released months ago is now taking the center stage between two huge nations and what’s happening. It goes on to show the power of social media, really. We’ll keep track of this and we’ll keep you informed. Do follow the links that I’m attaching along with these stories and you’ll get all the details.

🗞️ News #4 – Google releases details about how data is used in Google Analytics

(News 4 – Source)

Our next news is from Google. Last week, Google Analytics team released an article outlining the details of various controls within Google Analytics, which you can tweak to make sure that your data protection policy and your settings are in alignment with various regulations like GDPR regulations and CCPA, and there are various regulations around the world for data protection. Most ministries and nonprofits that I’m speaking to, use Google Analytics at the backend. So it’s important for you or your data protection team to make sure that all of these settings are in the right place. Now there is one article that helps you to go to various control locations and make sure your settings are fine. I will link to this article in the shownotes, do pass it on to your digital or social media team so that they can take a look.

🗞️ News #5 – Big Tech antitrust hearing in the US; all the details you need to know

(News 5 – Source01, Source02)

Our final news of this week is about the antitrust hearing, a congressional hearing, where members of the United States Congress questioned the CEOs of top Big Tech companies like Facebook, Apple, Google and Amazon. I’m linking two important articles that nicely, briefly outline everything that happened there and all the discussions so that you, as a leader of a nonprofit or a ministry, can stay on top of all that happened there. Because these are discussions and steps that could influence the way things move in the digital and the social media space in the days to come. There were some very interesting discussions related to how data is being handled and how privacy is being handled by all these large organizations that handle millions-of-people’s data. You might want to take a look.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews. You can also email me: podcast@natchilazarus.com

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected, Stay Blessed.

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