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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the news.
That is why, each week, we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
Top 5 Digital & Social Media News 📰
🗞️ News #1 – New Research Report on Digital Interaction Trends
Last week, the Pew Research Center released a report that talks about interactions that happen between people using smartphones, social media, and technology.
The report has some interesting findings and I wanted to bring a couple of them to your notice as a leader.
One is, across board people prefer ‘Text Messaging’ as a preferred way of communication socially, so private communication, one-on-one communication, private media is becoming very important. So it’s a trend you need to watch out for. Prepare your private media strategy.
The second thing I wanted to bring to your notice is, the reports say “Smartphone users more regularly interact with people of different religious groups”.
So people are open to opinion, they are being influenced, they are talking to each other, their approach is very open. This is an encouraging trend. Something for you to keep in mind and plan, while you’re planning your communication strategy.
🗞️ News #2 – Instagram is testing a new messaging app
Instagram is testing a standalone messaging app called ‘Threads’. According to CNBC, the new app will allow Instagram users to quickly send messages, photos, and videos to those on their Close Friends list.
🗞️ News #3 – Twitter now has 6-second video ad bidding option
Earlier we had reported that Twitter is planning to release a 6-second video ad format. Now 6-second video bidding is available.
Twitter officially announced it last week. This is a short-form video. Imagine 6-seconds! Twitter did a study earlier that proved that ads with no sound, 6 seconds and very catchy ads tend to perform really well on Twitter.
I think it’s a trend for all platforms. This is something for you to keep in mind.
How can you communicate something in 6 seconds? Isn’t that challenging, 6 seconds?
But that’s all the attention that you have from people online, on social media especially. So, think about creative ways of presenting your message in case you are going to use Twitter because now the ad format is available and you can make use of it.
🗞️ News #4 – Facebook starts rolling out ‘clear off-Facebook history’ tool
Facebook announced last week that they are finally rolling out the ‘clear history tool’ that they have been talking about for quite some time.
They will start with Ireland, South Korea, and Spain and eventually be rolling out around the globe, I am expecting.
This is a tool that will allow you to see what kind of data Facebook is getting from other websites off Facebook. They call it “Off-Facebook” activity.
And whatever data that websites are giving Facebook… for example, you go to a website, you look at handbags and then when you come to (Facebook) website you see ads on handbags. Have you seen that?
That is because that website is passing on information to Facebook, and Facebook has certain details about your visit. So that is kind of information Facebook is now going to allow you to delete.
You can just go look at what information has been shared about you and your visits to other websites, and you can erase them so that you don’t see that type of advertisements.
🗞️ News #5 – Should social media accounts be linked to a government ID?
Our final big news of this week is about the discussion on whether social media accounts need to be linked to a government id.
Two petitioners have asked an Indian court that social media accounts be linked to Aadhar, which is a government id.
Now, this is a very interesting discussion because companies like Facebook have opposed the move by saying that this is a violation of privacy from a user’s point of view.
But the point of the petitioners is this will help identify the people who are starting fake news, hate News, cyberbullying and those types of content.
If an ID was connected to an account, then you will know who is starting this and therefore there is a possibility of arresting that type of activity.
It’s a very interesting trend and I wanted to bring this to your notice as a leader so that you see the impact of social media in society.
As nonprofits, as faith-based organizations, I think it’s important for us to understand that social media is a tool of influence.
We as people with a good message and something that can help the society, and serve people, and add value to the life of people, should be more active in using it for good. So I just wanted to bring this to your notice so that you will be aware of the trend.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews.
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.