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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Instagram, Google, Loon and Facebook
📰 Top 5 Digital & Social Media News
🗞️ News #1 – Instagram allows you to add a ‘Donate’ button on your profile for fundraising.
Instagram will now allow nonprofits to add a ‘Donate’ button on their Instagram profile.
If you have an Instagram business account, you will be able to add that ‘Donate’ button right next to your email and other contact information. And it will be a button that permanently sits on your profile so people can click on that and they can donate. It’s a good tool for fundraising.
Apart from this, from the house of Facebook, we also got two more fundraising tools. One is ‘Fundraising Stickers’ that will be on Facebook and also fundraising info being added into Facebook Gaming platform. When people have gaming live streams, you can add fundraising stickers right there.
If you are a nonprofit that is looking to raise funds in this season and are looking for tools to help you, do check out this article.
🗞️ News #2 – Loon connects Peru’s remote Amazon rainforest region with balloon-powered internet.
Our next news is about the Loon project of Google’s parent company (Alphabet). Loon is a project that offers balloon-powered internet to remote locations, places where you are unable to get your fiber-optic or any other source of internet.
Google’s vision is to get people connected using a balloon that will carry the necessary equipment to give internet access to that region.
Now, the Loon project has announced that they are able to connect Amazon rain forests in Peru using balloon-powered internet. This kind of news excites me.
I’m a big follower of the Loon project and Internet.org (by Facebook) right from the beginning. Because I believe, as ministries and nonprofits, we all have something good to share with people and we need to reach people in places that are remote and help them and serve them through the internet.
Especially if you’re into online ministry or are using digital and social media to announce news about your nonprofit or service that could benefit people. So, whenever I hear news about connectivity being improved in areas like this, I get very excited because the entire world is going to be connected and even the remotest parts of the world is going to be connected with projects like this.
It’s a great development and it could be important for the people in Peru because that region has, earlier this year, been hit by natural calamities.
🗞️ News #3 – Political ads on social media getting restricted with new rules.
Last week, Google announced its own rules for political advertising on its platform. It is going to allow political advertising, unlike Twitter, which has completely banned political advertising.
Google will allow it, but it will restrict the way you can target people when you’re releasing political ads. For example, one can target people based on their gender, their zip code, their age and so on, but they will not be able to target people based on their political affiliations.
It’s interesting what is happening with social media ads, when it comes to politics. Facebook has also released a series of comments about how they are dealing with this. Snapchat released a comment last week about political advertising.
In one way, it’s good to see how social media channels are rising up to the occasion and releasing their rules to make sure that political advertising is not making people do something that they don’t want to do. It’s a good trend to watch out for.
🗞️ News #4 – Facebook is testing ‘close-friends’ feature for Stories.
Facebook seems to be testing a new tool that will allow you to publish your Facebook Stories to a specific group of people. You can select a list of people, Facebook might call it ‘favorite’ friends list or something like that, where you can select a group of people and show your Facebook Stories only to them.
Instagram has something similar to this called ‘Close Friends’ list where you can select, say a group of family members, and then when you do Instagram stories you can select the ‘Close Friends’ list and make that Story visible only to them.
Now, this is coming to both Facebook and to Messenger, which is good. What I want to bring to your notice is how important Stories as the content is becoming. When Instagram and Facebook are doing this, this means more people are going to be using Stories.
Already more people are using it, more than 500 million users on a daily basis. You as a ministry, nonprofit or organization, if you’re not using Stories as a form of content to promote whatever you’re doing, your message or your cause, then this is something that you really want to consider in the coming year. Because it’s going to be a big, most popular type of content in the days to come.
🗞️ News #5 – Google launches ‘My Storytime’ that helps you read bedtime stories to kids even while traveling.
Google has launched a new product called ‘My Storytime’, which is part of Google Assistant.
It’s a very interesting feature that allows you to read bedtime stories to your children even when you are traveling and you’re out of the home. It does that by helping you record the bedtime stories and it will connect it with your Google smart speaker at home.
And when your kids are going to bed, then they say, “read out my bedtime stories”, Google Home Mini or one of those speakers will read out that story in your own voice. That way Google wants to bridge that gap that is at home where the kids are not able to listen to their parents read them bedtime stories.
It’s a very simple application, but I wanted to bring it to your notice because it shows how you can be very sensitive when you develop solutions to real-world problems using technology.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews.
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.