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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – More than $2 Billion raised using Facebook Fundraisers
‘Facebook Fundraisers’ is a feature within Facebook that lets you raise funds for a specific cause, nonprofit or even a personal cause like a ‘Birthday Fundraiser’.
Facebook says more than $2 Billion have been raised using this feature since its launch in 2015, and more than 45 million people have either donated or started a Facebook fundraiser. And this number seems to have doubled since last November. So right now it seems like it’s very popular.
If you’re a nonprofit or an organization that is looking to raise funds or to start a fundraiser, then do have a look and see how you can use it for your organization.
🗞️ News #2 – YouTube Masthead is coming to TV Screens
YouTube announced that they are bringing their very prominent advertising option, the ‘Masthead’ to TV (app).
So the next time you open your YouTube app inside your smart TV, you will see this big bold advertisement video right at the top of all the videos, before you start scrolling down. This is called a ‘masthead’ advertisement and this is very eye-catching, very prominent and is very hard to miss.
And it will auto-play the moment you open the app.
Now they’re making it available globally to advertisers and each advertiser can choose which target audience that will see their ads. You can be very specific to the type of people that you show your ads to.
This goes on to show how the merger between the digital and the television space is happening. Most people watch YouTube on TV. YouTube is very aware of that and they are trying to bring advertisement options to their television app.
🗞️ News #3 – Snapchat releases New Research Report on Gen Z
Last week, Snapchat released a very interesting research report on ‘Gen Z’, which is the younger generation that comes after the ‘Millennials’.
And this report contains details about how they think, their loyalty patterns and their behavior. Even though most of the statistics were about eCommerce, there are some interesting statistics that I wanted to bring to your notice.
- 54% of them said they will stop using a brand if they know that the company engages in unethical business practices.
- 38% of them said they will stop using a brand if they see the company’s ad has false claims.
- 37% of them said they will stop using a brand if it has a negative impact on the environment.
It’s very encouraging to see how the younger generation wants to work with good organizations, good companies with good values. So, organizations that have high ethical value have hope for the future. But it’s important to convey that clearly or position themselves in the right way in the eyes of the younger generation.
🗞️ News #4 – Stories feature will no longer be available for FB Groups
If you’re a Facebook Group admin, then you might want to pay attention because as on 26th of September, Facebook is removing the Stories feature from Facebook Groups.
Facebook’s personal profile and Facebook pages will continue to have the Stories feature, but Facebook Groups will not have Stories feature anymore. If you have already archived any of the Stories, then those will continue to be there. But you cannot add new Stories anymore to your Facebook Groups.
🗞️ News #5 – WhatsApp New Features: Facebook Pay & Hide muted status updates
WaBetaInfo, which is a site that reports upcoming release features of WhatsApp, reported that there are two upcoming features which could indicate key trends in the digital space.
- One is ‘hiding muted status updates’. You already know if you’re using WhatsApp that you can mute certain conversations. If they are not interesting, you can mute those group conversations. Now you can completely hide them. Not just mute them, but hide the status updates.
- This is an indication that in the days to come, if your conversation is not engaging, if it’s not useful if it’s not adding value to people, then you might completely be hidden, not just muted. Hidden from the conversation.
- The number two is a mention of the word ‘Facebook Pay’, which is interesting because it’s not, ‘WhatsApp Pay’, it is ‘Facebook Pay’. So Facebook seems to be coming up with its own brand name ‘Facebook Pay’, which I’m presuming will be available across Instagram, Facebook, and WhatsApp very soon, so that people can make use of the payment options.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews.
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.