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Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Twitter, Facebook, WeChat, WhatsApp, and Instagram.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – Instagram starts testing Direct Messages on the desktop (web).
Last week, the head of Instagram announced on Twitter that they are testing Direct Messages (DMs) on the desktop. This is a feature that has been one of the most requested, because, Direct Messages are a big way to interact with the engaged audiences on Instagram.
And I know nonprofit churches and ministries are increasingly starting to use Instagram, and see Instagram as an important channel of reaching out to people. So, watch out for this feature as it starts getting rolled out to everyone in the days to come.
🗞️ News #2 – WeChat is testing ways to monetize content with a paywall.
WeChat is running a trial for having a paywall for certain content. Which means people will pay content creators, to consume their content, which could be original content.
For example, a blog post, or an original content that they create and they place on WeChat, now people will pay to consume that.
This is a monetization option that is opening up interesting trends. Because if this works in China where they are trialing, this opens up a new monetization option that other social media channels and private media channels specifically, like WhatsApp, would be looking at potentially rolling it out for content creators.
Because having monetization options attracts good content creators, and with good content, more users and the whole cycle just moves on like that. It’s a very interesting trend. I wanted to bring it to your attention.
🗞️ News #3 – Twitter CEO explains why they probably won’t come up with an ‘edit’ option.
Last week, Twitter CEO in an interview, announced that he would probably never bring an ‘Edit’ button to tweets. Having an edit feature is something that people have been asking Twitter for a very long time. And in this interview he said, “We’ll probably never do it”.
The thing that I wanted to bring to your attention in this interview and in this article is the reason that he gave. He talked about Twitter originally being an “SMS, text-based service” and he wanted to maintain that. Because once you send a text you cannot edit it. And he said that is something that we always want to maintain as a platform.
So you can see how things are going towards again private messaging and texting kind of a trend. And even in WhatsApp, you can edit only for the first few seconds and then you cannot edit your messages. This is something that you need to consider and think about, especially when you’re communicating with your ministry and church members.
🗞️ News #4 – Facebook releases a new ‘Login Notifications’ feature.
Last week, Facebook’s Developer team made an announcement that they are releasing a new feature called ‘Login Notifications’.
When you use Facebook to log into a 3rd party app, you will now start getting alerts. Even when you re-login into a 3rd party app in which your access information has expired, you will also get an alert.
So that way you can control your privacy and making sure that your Facebook login is used only by 3rd party apps that you want to use. This is Facebook’s move towards the whole privacy aspect of things.
🗞️ News #5 – No Ads on WhatsApp for now. Facebook seems to be rethinking the strategy.
Last week, Wall Street Journal (WSJ) reported that Facebook may not be working on an advertising option within WhatsApp.
There were stories or there were some news items that talked about WhatsApp coming up with ads within WhatsApp Status. And now Facebook seems to have dropped that idea and they may be rethinking the way they would like to monetize WhatsApp or use advertisements as an option within WhatsApp.
So for now, it looks like we may not be seeing advertisements on WhatsApp. Which is a good thing from a user perspective. But from a marketing angle, it’s going to be interesting to see how Facebook is going to use WhatsApp for monetization and give advertising options to organizations. Something to wait and watch.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews. You can also email me: podcast @ natchilazarus . com
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.