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Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Instagram, YouTube, Sprout social, LinkedIn, TikTok, Twitter and Google.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – Instagram is testing new feature to add Live Stream to IGTV
(News 1 – Source)
Our first big news of this week is from Instagram. Instagram seems to be testing a new feature in which it will allow you to save or showcase your Instagram Live videos on IGTV immediately after you go live. If you know, in YouTube, you can do that. When you go live on YouTube, after you finished the live stream, you can save that particular video on your YouTube channel. In a similar way, you will be able to very soon do that on IGTV, if this testing goes well.
It would be a good feature for people who like to build up your IGTV library for the future. Even though the video may not be very polished, because you’re going live, it may not be completely edited, it may not look polished, but it is still a good way to store your live streams on your IGTV channel. This is being tested by Instagram.
🗞️ News #2 – YouTube replaces the ‘Trending’ tab with an expanded ‘Explore’ tab
(News 2 – Source)
Our next news is from YouTube. YouTube announced last week, that they are replacing their ‘Trending’ tab with a new tab called ‘Explore’. ‘Trending’ was a tab inside YouTube that allowed you to discover trending videos on YouTube. But now YouTube says this has been expanded and the new tab is called ‘Explore’, which will have many more categories apart from the trending videos.
So they’re just making the discoverability factor wider inside YouTube. Considering that YouTube is the second largest search engine in the world, it’s no wonder that they are focusing on making more videos discoverable. I also think it’s because YouTube is starting to think about wider, larger screens like television.
More people are watching YouTube on television. So having a discover tab is almost like, it gives you a similar feel to Netflix, where you’re browsing around for different videos. I think that they’re trying to go there. Check it out.
🗞️ News #3 – Sprout Social releases 2020 social scheduling report with best times to post
(News 3 – Source)
Our next news is about social media scheduling. Last week, SproutSocial released a report on ‘The Best Times’ to post on various social media channels like Facebook, Twitter, Instagram and LinkedIn. The report contains some very interesting findings, specifically with respect to different types of content – content related to media education, consumer goods.
It’s very interesting to see how people consume content related to these items in different timings. So I wanted to bring this to your notice. As a leader of a nonprofit or ministry, it’s important for us to understand consumer behavior and release the content at the right time. Many times we don’t think about it, but social media being a crowded space, it is important when you actually release your content. That could make a big difference.
Considering that the first few minutes of your content, how it gets engagement in the first few minutes influences the algorithm in a very big way, timing is of much importance. So do check out this report for various channels and see if you may have to do some alterations to the way you approach content for your ministry.
🗞️ News #4 – LinkedIn and Google release resources to help you ‘work-at-home’ more efficiently
Our next news is about working remotely or working from home during this Coronavirus outbreak. I wanted to bring to your notice 2 resources that talk about remote-work or how to work out of home effectively. Now working out of home has become a part of many people’s life around the world because of this outbreak. And 2 companies have really gone out to release resources that could help.
One is LinkedIn: LinkedIn has made some of their courses on the Learning platform available for free! Courses that talk about how to work from home. These are very good resources, so I highly recommend you check it out. I will link to it in the show notes. Google has also given some very interesting tips on how to work out of home effectively. Do check these resources out.
🗞️ News #5 – Coronavirus outbreak: Steps taken by major social media channels
Our final news of this week is about the contribution of various social media channels or the steps that they have taken to help during this Coronavirus outbreak. Companies like Google have come out with an article by the CEO that talks about the various steps that the company has taken.
Facebook has an entire page that keeps getting updated with their contribution, including financial grants, which runs to millions of dollars. And, companies like TikTok have partnered with WHO to create resources related to Coronavirus. So, we have a collection of all these various articles from last week, that talks about the contribution of social media channels to this outbreak.
Do have a look and see if there is something that could help you as a nonprofit or a ministry, if you are working in this area. And if there’s a way for you to partner with these organizations.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews. You can also email me: firstname.lastname@example.org
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.