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Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Twitter, Facebook, Google, WhatsApp, and Messenger.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – WhatsApp ‘Payments’ launched in Brazil, pointing to a trend in mobile payments.
(News 1 – Source)
Our first big news is from WhatsApp. WhatsApp announced earlier this week, that they are enabling payments within the app in Brazil. Even though it’s an announcement about a single country, it points us to a clear trend where Facebook and the family of apps of Facebook – WhatsApp, Instagram, and Facebook App are going to be tools that will have ‘Facebook Pay’ enabled in them. Which means people can send payments to each other using just a message.
Here’s the announcement. It says, “…in addition to viewing a store’s catalog, customers will be able to send payments for products as well within WhatsApp”. And it also says, “…In addition, we are making, sending money to loved ones as easy as sending a message”. That is what Facebook is driving towards. They want to ‘make it as easy as sending a message’.
So you as a nonprofit or ministry, keep this in mind. And Facebook is very clearly saying ‘Facebook Pay’ will be the one that enables this across platforms. Even in this article, they have mentioned that saying ‘this is going to be available across Facebook’s family of apps’. Do check it out and keep this as part of your planning, when you think of future-digital-payment enablement for your nonprofit or ministry.
🗞️ News #2 – Google gives new Video Ads options to advertisers based on recent consumer behavior
(News 2 – Source)
Our next news is from Google. Last week, Google made a couple of announcements about the new tools that they are releasing for advertisers who are looking for video ad options that have come up because of the new behavior during this COVID season. During the season, people have started watching more connected television, which means they watch on a TV set, but the internet is enabling that content.
Now Google is announcing 2 features:
#1 They have created a dedicated TV section in their ads marketplace.
#2 They’re also making the ‘Ready to Buy’ deals option available for advertisers.
So if you are a nonprofit or a ministry that’s looking to reach people on the larger screen using video ads and that kind of a format, then this is something that you definitely want to check out. Or pass it on to your agency or your social media ads team.
🗞️ News #3 – Messenger’s New Inbox lets you switch between personal and business accounts
(News 3 – Source)
Our next big news is from Messenger. Last week, the Facebook Messenger team said that they are launching a ‘New Business Inbox’ within the Messenger app, which means if you’re using Messenger, you will be able to toggle between your personal account and your ministry account. You don’t have to go to multiple places to check your messages. And based on feedback that Facebook has received, they’ve realized that people don’t want to use multiple apps, which I totally agree with.
This could be a very interesting feature also because potentially multiple page admins will be able to respond to inquiries or questions from donors, or your church members very quickly. Responding to people quickly is one of the key factors in keeping people engaged with your social media channels. Do check it out and see if this can fit into your current workflow, where you serve your audience very quickly and effectively using these tools.
🗞️ News #4 – Twitter’s Stories format called ‘Fleets’ released in India, after Brazil & Italy.
(News 4 – Source)
Our next news is from Twitter. Last week, Twitter released it’s ‘Twitter Stories’ format, like Instagram Stories and Facebook Stories. Twitter now has a ‘Stories’ format called Fleet. After releasing it in Brazil and Italy earlier, now they’ve released it in India, last week. It’s a very interesting format, I’ve been playing around with it, it is very similar to Instagram Stories. In fact, you see the circles on top of the app as you open it. You can add a GIF, you can add an image, you can add a video, you can quickly add your thoughts, just like a tweet.
I like the UI of going up and down, instead of left to right scrolling. That’s something that I like, but it’s still not as ‘Fully Loaded’ as an Instagram story. Hopefully, they’ll make it better in the days to come. But if you are in one of these regions, then do check it out. If not, start making plans, because it probably is going to be rolled out globally very soon.
🗞️ News #5 – Facebook releases details about how ads work + displays Wikipedia knowledge panel
Our final news of this week is about Facebook. We have two news items about Facebook. One is the release of details about how Facebook Ads work using machine language, etc. I know many nonprofits and ministries who are listening to me work a lot on Facebook ads and Instagram ads. Learning how Facebook looks at these ads, from Facebook’s point of view, is very important. It’s one thing to listen to experts. It’s another thing to listen to Facebook itself.
In this article, last week, Facebook explained how machine learning works. It talks about the ad auction process, and it also talks about the audience. I think most of us will know about the Facebook audience details, but the ad auction process that’s outlined in this article is very interesting and fascinating. Do have a look. The second news we have about Facebook is: Facebook is starting to show Wikipedia knowledge panel when you search for something within Facebook. Some users have reported that when they search for something, they’re starting to see Wikipedia details, just like Google.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews. You can also email me: firstname.lastname@example.org
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.