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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – Social media influencers (kids) who are only 6-12 years old
There was a recent article in The Economic Times that talks about 6 to 12-year-old children being big social media influencers. Some of them with millions of followers and subscribers.
There are two aspects of this story that I wanted to bring to your notice.
- One is the idea of kids being influencers. If you are not aware of it, it’s time for you to look at it as something that you need to know as a leader of a Nonprofit or a Church. I know that many of you are in the childrens ministry and churches who have very strong childrens ministry. So this is something that you need to be aware of. Kids are being influenced by kids and those kids are who are influencers are also going through certain emotions and processes in life.
- The other side of the story that I wanted to point out to you, which the article also highlights, is some of the issues related to internet fame, that these social-media-influencer-kids are going through. Like being stressed about the ‘number of followers’ and being stressed about whether your content is doing good. One side it’s good to see kids being creative, but on the other side you wonder whether this is the right age for them to be influencers. So, just check out this article and see if there is something that you could do as a Nonprofit or a Church in this space.
🗞️ News #2 – A new TikTok-like app that Google wants to acquire
Our next news is about Google wanting to acquire a new video app called Firework, which is very similar to TikTok.
The growth of TikTok has triggered a lot of action in this space. Google now wants to own this particular app, which can do both vertical and horizontal videos.
For a user, while they’re watching a vertical video, TikTok can do only vertical videos, but while you’re watching a vertical video in Firework, you can actually flip your phone horizontally, and you can continue watching the same video. This interesting technology is called ‘Reveal’ and it is available within this app.
It looks like that is going to be the big differentiator for this app to become very popular. This app is already used by a lot of creators and has lots of users.
🗞️ News #3 – LinkedIn releases new features for employee advocacy
Last week, LinkedIn released new features to LinkedIn Pages, especially around employee advocacy.
When you create a post on your LinkedIn Page, you can now notify all your employees and your staff members about that post.
That way your posts can be shared by them to their own personal network, thus giving the first level organic boost to your posts. If you are on LinkedIn and you use LinkedIn for spreading your message about your cause for a nonprofit or your ministry, then this is something that could be useful for you to give an initial push to your campaign posts.
🗞️ News #4 – Twitter is thinking about disappearing tweets
Twitter’s head of product mentioned in a recent interview with Verge that Twitter is thinking about how tweets can become more ephemeral; which means a temporary or quickly-disappearing tweet.
Now that will be interesting because this has been a trend with Stories – Instagram Stories, Facebook Stories, which are all disappearing posts. You post something and it stays only for 24 hours and then it goes away.
Twitter is now wanting to join that bandwagon and check out how that particular type of content works. The head of products says that there is some kind of use case for that type of content. So it will be interesting to see tweets that disappear quickly.
🗞️ News #5 – Pinterest launches its free e-learning academy
Pinterest has launched Pinterest Academy, which is a free e-learning tool that is designed to help organizations that are new to Pinterest.
If you are an organization that’s been trying Pinterest out but haven’t had many results, or if you heard of Pinterest and it’s visual content, and you’ve been wanting to know how it works, then this is a good tool for you. Do check it out.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews.
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.