(SOURCE LINKS & TRANSCRIPT👇)
Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Twitter, Google, WhatsApp, and Facebook
📰 Top 5 Digital & Social Media News
🗞️ News #1 – WhatsApp launches catalog feature inside its business app
Last week, WhatsApp launched a catalog feature inside their WhatsApp Business app.
WhatsApp has two apps. One is for personal use, which is WhatsApp and the other is called WhatsApp Business, which is exclusively for organizations.
Now inside the WhatsApp Business app, you can add services and products and details in a catalog format so you can add an image or description, pricing and so on.
This makes it very easy for organizations to share information quickly with their followers about products and services. So if you’re a nonprofit or a ministry that has products or even services that you give or offer to your community, you can now list them as catalogs and people can look at that directly without having to go to your website.
Last week at a conference, I was sharing how a website itself will change. People will want to do most transactions within social media and digital apps that they’re using. And this is one of the steps towards that direction. Check out this catalog feature and see if this is something that you can implement for your ministry.
🗞️ News #2 – Twitter is rolling out a new Topics follow feature
Twitter is rolling out a new feature called ‘Topics’ which will allow you to follow a particular subject, not necessarily a particular Twitter handle or a hashtag or anything, but you can just follow that subject.
For example, a topic like a sport or gaming or entertainment. Those are the 3 broad topics that they are initially rolling out. And let’s say you follow, say football or cricket or something like that. Then you would start seeing tweets in your timeline related to the topic, irrespective of whether you follow those accounts or not.
Sometimes you don’t know who to follow, who is the best account to follow for that particular subject. So now those topic-related tweets will start showing up when you follow those topics.
I think it’s a good way to go because it makes it more interesting when you have subjects that you are interested in, showing up on your Twitter timeline/newsfeed instead of random hashtags or any other accounts that you’re following which may not be posting interesting tweets. So I think it’s a good move, something to watch out for in the future.
🗞️ News #3 – FTC publishes Disclosure 101 guidelines for social media influencers
Last week, FTC, Federal Trade Commission in the US, issued a new publication which outlines details of disclosures that social media influencers need to make.
It’s called Disclosure 101 and it’s a PDF document. If you’re a social media influencer who endorses a brand on social media or even if you’re an advertiser that uses a social media influencer in your advertisements, then this is something you definitely want to check out.
🗞️ News #4 – Facebook as a company gets a new distinctive branding
Last week Facebook did a big rebranding announcement about their company logo. Now Facebook company has different branding and Facebook app has a different branding.
Facebook app continues to have the logo that we’re all used to, but now Facebook company has a bigger, bolder and an all-caps logo which is very distinctive.
The company is trying to differentiate between the company and the app when you look at their branding. They are also going to include this on Instagram, WhatsApp, and all the other assets.
You will see that as ‘From Facebook’. When you see the word ‘From Facebook’, that particular term ‘Facebook’ will have the new branding element.
🗞️ News #5 – Google launches Pigeon, a new crowdsourced public transit app
Last week, Google launched a new app called Pigeon, which is out of their lab and experimental projects, it’s now being launched in 5 cities across the US.
This is an app that is very useful for commuters using public transport. What the app will do is, it will collect crowdsourced information about public transit, like delays and other information that could be useful for other commuters who use public transport and push those details into the app.
Basically, before you take public transport, you open the app and you check for updates on your particular route or the kind of transit that you like to take and you can see all those details and make decisions accordingly.
It’s almost like ‘Waze‘, but for public transport. I see a lot of use cases. Even though they’re initially rolling out to 5 cities within the US I see this coming to most cities in the days to come.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews.
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.