(SOURCE LINKS & TRANSCRIPT👇)
Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Instagram, YouTube, Google, Twitter and social media examiner.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – 2020 Social Media Industry Report released by Social Media Examiner
(News 1 – Source)
Our first big news of this week is about the release of 2020 social media industry report by Social Media Examiner. Every year, Mike Stelzner, the CEO of Social Media Examiner releases this report. And this is the 12th annual edition. This is personally one of my favorite social media industry reports simply because of the wide range of topics it covers. And most importantly because this has inputs based on marketers who are actually practicing in the industry. That’s what makes this report more valuable. And I think I have a copy of all the years reports!
This is something that I highly recommend that you as a leader of nonprofit church or a ministry download and have a look. Because this not only talks about trends, but it also talks about how people are using various social media channels, how advertising is working, how technologies like chat bot and TikTok are performing, what is coming, it kind of indicates the future trend of social media. So I highly recommend you check it out. I will link to the download page in the show notes. You can visit that page and download a copy of the report for yourself.
🗞️ News #2 – Instagram releases new features to improve interactions, safety and engagement.
(News 2 – Source)
Our next news is about new features on Instagram. Earlier this week, Instagram released a set of features among which the highlight is your ability to determine who can tag you on their Instagram posts. Have you ever had this experience of people tagging you in random posts just to get your attention? Or maybe spam? Now you can avoid that. Instagram gives you three options.
One is you can allow tags from ‘Everyone’, or you can say ‘Only people I follow’. People you follow can tag you or you can say ‘No one’ can tag you. So these are in line with what has been happening on WhatsApp and in other Facebook assets. So that’s good. The other two features are also interesting. You have the ability to highlight a comment among all the comments you’ve received. You can pick one and highlight it. You can also bulk delete comments. These are the features that have been released by Instagram. Looks like a set of useful features. So do check it out.
🗞️ News #3 – Twitter tests threaded replies: now with a ‘line’ to show hierarchy of replies
(News 3 – Source)
Our next news is from Twitter. Last week, Twitter made an announcement about it’s ‘Threaded Replies’ and how they are testing a new layout. They have been testing threaded replies and threaded conversations for quite some time now. And this recent announcement comes with a major visual move where Twitter is adding a ‘Line’, a visual line to indicate how the replies are structured.
The announcement says “Some of you in iOS and web will see a new layout for replies with lines and indentations that make it clear who is talking to whom and to fit more of the conversation in one view”. So basically the lines will indicate to you who has replied to who, whether it’s a reply to the main tweet or it is a reply to one of the replies… existing replies. So very interesting move from Twitter. Wonder how people will receive it and how it will take off with Twitter users.
🗞️ News #4 – YouTube releases new tools & insights for TV, pointing towards a key trend.
(News 4 – Source)
Our next big news of this week is from YouTube. Last week YouTube released an article talking about the new tools that they have released for advertisers, but specific to ‘Television’ screens and content that is consumed on television screens. So I wanted to bring this to your notice because this indicates a big trend.
The article talks about how people spend more time at home because of COVID and the lockdown, and as they spend time at home they’re consuming more and more content on their bigger television screens. There is one statistic that says “ComScore report highlights that over 70 million US households are now streaming content on their connected television screens“ and YouTube occupies the biggest share of that. And there are many other interesting statistics.
I highly recommend you check it out. And I also want you to think about how your content as a nonprofit, church or ministry is fine tuned for television viewing. Because more people are viewing it on bigger screens. Is your content optimized for that? Do you have a strategy to reach people on television? Are you advertising using television as a medium? Because this article talks about tools that YouTube provides to facilitate that. So do check it out.
🗞️ News #5 – Google (and others) enable small businesses to receive support during COVID
Our final user this week is from Google. Earlier this week, Google made an announcement about a new feature called ‘Support Links’, which are made available to organizations. Organizations can use this link to communicate to their customers how they can support their business or their organization by making a donation or by making a gift card available and so on. And Google is not the only one doing this during this time of COVID where businesses and organization need support.
Even organizations like Facebook and Instagram have features that are trying to help small businesses and organization raise funds, raise donations, etc. So here is the interesting thing I want you to note as a leader of a nonprofit or a ministry: social media is again, starting to think about connecting people with organizations! With paid advertising and organic going away and all that, it was more about people, you know, even some time ago, Mark Zuckerberg came back and said, “It’s about the people“ and it’s not much about the organization. But what is interesting is may be now they’re starting to think, ‘no, it’s not just about the people. You also have to take care of the organizations’. So that trend is kind of very interesting and something for you to note and see if this could benefit your nonprofit or ministry in any way.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews. You can also email me: firstname.lastname@example.org
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.