Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.

That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Facebook, Instagram, TikTok, IGTV and Reddit.

📰 Top 5 Digital & Social Media News

🗞️ News #1 – TikTok videos can now be uploaded from your desktop.

News 1, The Connected Church news by Natchi Lazarus, Week 2, Feb 2020

(News 1 – Source)

Our first big news of this week is about TikTok. TikTok now gives you the option to upload TikTok videos from the desktop. Yes, apart from doing it via the mobile app, you can also upload videos using the desktop version of the app.

This can be really handy for nonprofits and ministries, especially from the team’s perspective, who would really like to have an option to upload videos using desktop, so that they can bring it into their current video workflow.

I will link to the video upload option on the desktop version of TikTok, in the show notes. Do pass that link on to your social media team. If you are planning to use TikTok more this year, then this is something that might really help you in your workflow.

🗞️ News #2 – Instagram brings in more than a quarter of revenue for Facebook in 2019 – Bloomberg reports.

News 2, The Connected Church news by Natchi Lazarus, Week 2, Feb 2020

(News 2 – Source)

Our next news is about Instagram. Last week, Bloomberg released an article that talked about how important Instagram has become to the Facebook group of apps, bringing in more than a quarter of Facebook’s total sales in 2019.

The article reported that Instagram brought in more than $20 billion in ad revenues, which is significantly higher than YouTube, which only reported $15.1 billion in revenues. I wanted to bring this article to your notice for two reasons. One is to show you how important Instagram is becoming for Facebook.

Facebook as a company is now heavily dependent on Instagram, which means they’re going to invest more on Instagram in making it much more accessible and useful. Number two, as a platform, Instagram is growing and people are adopting to it, and it is fast becoming a platform of choice. So as a ministry, as a nonprofit, it’s time for you to think about how to use Instagram more effectively in the days to come.

🗞️ News #3 – TV broadcasters can now use Reddit’s content in shows: Tagboard partnership.

News 3, The Connected Church news by Natchi Lazarus, Week 2, Feb 2020

(News – Source 3)

Our next news is about Reddit. Last week Reddit made an announcement that they are partnering with Tagboard and this partnership will facilitate connection with TV broadcasters. Now after this partnership, TV broadcasters will have access to Reddit content and it can be used on television broadcast.

Broadcasters have been looking for ways to get local news as efficiently as possible through platforms like Reddit. And now Reddit can help them get this news directly from the users of Reddit. So it’s very interesting to see how there is a merger of television and social media. And the way the integration is happening and the evolution of this space is very, very interesting. So I wanted to bring this to your notice.

And Reddit has been a platform that’s been slowly on the rise. It has been quiet. It’s not been as noisy as other platforms, but as a social media channel, it has been on the rise with more than 430 million Monthly Active Users (MAU), which is much more than that of Twitter, Pinterest, LinkedIn, and some of the other channels.

They are one of the top social media channels in terms of monthly active users. So if you’ve not been using Reddit, do check it out. Also note this interesting trend of merger between television broadcast and social media.

🗞️ News #4 – Facebook shares details about how to get ‘Personalisation’ right.

News 4, The Connected Church news by Natchi Lazarus, Week 2, Feb 2020

(News – Source 4)

Our next news is from Facebook. Facebook released an article that talked about ‘Personalization’, how much you should personalize, and what is the limit, and where you can go wrong and so on. Personalization is a hot topic in digital communications.

Earlier, most communication was mass communication. So you would take a message and communicate it to a mass audience. But because of the evolution in the digital and social media space, you’re able to segment your audience, really find out groups of people who are interested in a certain projection or a certain approach of a message and you would personalize your message according to them. So this personalization is something that ministries and nonprofits need to understand because we need to be contextual and relevant.

This article talks about over-personalization and how to find the right balance between mass communication and personal communication. I will link to it in the show notes. Do check it out. It comes with a lot of research from Facebook and companies like McKinsey, do check it out.

🗞️ News #5 – IGTV Ads: Creators and influencers may soon be able to monetize content.

News 5, The Connected Church news by Natchi Lazarus, Week 2, Feb 2020

(News – Source 5)

Our final news of this week is from IGTV. IGTV seems to be working on an ‘Ads’ option through Instagram Partner Program that will let influencers and content creators monetize their content by running short ads on their IGTV videos. This can be interesting because already YouTube and Facebook have very successful monetization partner programs.

Now IGTV seems to be late to the game, but considering how big the platform is and the rate at which the platform is growing, it’d be very interesting to see how this evolves. And this will also determine how you as a ministry or nonprofit… it will also determine whether you want to choose IGTV as a platform for your videos, because monetization brings in creators, and creators bring in more audience. So this is a space that you definitely want to watch out for.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews. You can also email me: podcast@natchilazarus.com

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected, Stay Blessed.

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