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Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Google, Facebook, Twitter, TikTok, and XBox.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – Facebook rolls out Manage Activity tool & tests ‘Email’ option within Pages
Our first news is from Facebook. There are two news items about Facebook this week. One is the testing of a new feature, which seems to allow you to send emails from your Facebook Pages app. Some people have reported this feature appearing in their Pages app backend, and it says, “Send marketing emails from your page”. And the description says, “Reconnect with your email subscribers using marketing emails”. ‘Reconnect’ that’s the keyword… and then “select your audience, customize your design and track performance all in one place”. So, this is something that Facebook seems to be testing, and it’ll be interesting to see what they come up with in the days to come.
The second news is the release of a new feature called ‘Manage Activity’ which, Facebook has officially announced, will help you delete old posts and all your content. Facebook has been working for a while now giving control back to the user on how their content appears or how it stays in their platform. Now, with this tool, they’re making it easy for you to filter using various parameters and select content in bulk and delete them – photos, videos, etc. Do check it out.
🗞️ News #2 – Twitter to launch a new ‘Request Verification’ system with guidelines
(News 2 – Source)
Our next news is about Twitter. Twitter seems to be working on bringing back the ‘Request Verification’ feature with a new revamped system in place. Requesting verification, which adds a blue tick on top of your Twitter account is a very sought-after thing. There are lots of applications that Twitter receives for it. In 2017, they paused this process after an issue. And now they seem to be wanting to bring it back. Very soon it should be available publicly. Right now it’s not available. So if you have been waiting to get your Twitter account verified, then you soon might be able to do that.
🗞️ News #3 – Google Maps releases new features to help safe COVID-reopen commute
(News 3 – Source)
Our next news is from Google, and it seems to be an important one. Last week, the Google Maps team announced that they are adding key features on Google Maps that will help people commute or transit safely during this COVID season, where countries are starting to open up and people are starting to commute and they’re starting to go out for work.
Google maps team says that they have released these features, including alerts – safety alerts, driving alerts, alerts on crowdedness of public transport, and the schedule of public transport and so on, which will help you plan your trip and also have a safe commute without getting into a overcrowded situation. This is being rolled out in various countries where Google is able to get data from the local transit authorities. So do check out this article and see if you can start using these features as you get back to work in this COVID season.
🗞️ News #4 – TikTok releases a new case study on Ads & Branded Hashtag Challenge
(News 4 – Source)
Our next news is from TikTok. If you have been wondering how to use TikTok or how to use a ‘Hashtag Challenge’ in TikTok, then you might want to pay attention to this news. Last week, TikTok’s Ad blog had a case study that they showcased about a brand in Asia that used these two elements – TikTok ads, and the branded hashtag challenge.
They accomplished their objective of increasing awareness and also new app installs. So if you have a message or something that needs to reach the young audience on TikTok, and you’ve been wondering how to do that, then this case study could open up some new ideas for you. Because this is all about increasing awareness on TikTok. So I wanted to bring this news to your notice. I will link to this official blog post in the show notes, do check it out.
🗞️ News #5 – Head of Xbox talks about the evolution of Gaming & future trends
Our final news of this week is a very interesting one about the ‘Gaming’ space. If you, as a nonprofit or ministry, have not considered gaming as one of the ways in which you can reach out, serve and minister to people, then you might want to rethink that. Especially if you are in that space, trying to do something related to that, because gaming as an industry is absolutely on a growth path. One of the articles gives us statistics, lots of statistics, but I’ll just quote one. One of the statistics says that in 2020, there were 2.7 billion gamers in the world! 2.7 billion, think about that.
People from all sorts of age groups! And the other article, which is an interview with the head of X-Box talks about the evolution of the gaming space – how it is going from being a console-based space to something that people play with on their mobile phone and mobile devices. So it is on an absolute growth path. And people are using games as one of the ways in which they spend a lot of time.
If you are in a ministry or an organization in a space where you want to reach out to that audience, there are avenues for it. One of the articles actually has talks about the strategies behind that. For example, advertising on gaming could be one of the ways in which you can reach people. It’s not just advertising, there other strategies you can follow as well. Do check out these articles. It’s very fascinating and interesting.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
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We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.