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Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
This week we look at news items related to Facebook, WhatsApp, Facebook Messenger, Google and YouTube.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – YouTube and Facebook release growth reports on revenue and active users.
Our first big news of this week is about growth reports on major social media channels. YouTube and Facebook made big announcements last week about their growth. First, Google made an announcement about it’s annual YouTube ad revenues. In 2019, YouTube had an ad revenue of more than $15 billion.
This has grown from $8 billion in 2017, and it became $11 billion in 2018, and now it is $15.1 billion. And it’s important as leaders to understand this growth trend in YouTube ad revenues, so that you will know where to focus on, where people are spending more time and therefore where you as a nonprofit or ministry needs to spend more time. So that is YouTube ad revenues.
Also Facebook made an announcement about the growth in its daily active users and monthly active users. Now Facebook has 2.5 billion people active on a monthly basis. Monthly active users on Facebook has crossed 2.5 billion people.
🗞️ News #2 – Google, Twitter and Facebook combat misinformation about coronavirus.
Our next news is about social media channels coming out with steps to arrest misinformation about coronavirus outbreak. During this outbreak, it is important to note that social media has become a big source of news for people. So people go and search on social media for coronavirus related news.
And therefore, it is good to note that companies like Facebook, Google, and Twitter, have come out with their contribution to tackling misinformation. Facebook said it will remove misinformation about the outbreak. Google is going to start displaying information from WHO.
Twitter will move ‘authoritative sources’ related information to the top of the page when people search for news related to coronavirus. So it’s a good trend to see, and good to see the organizations coming forward and taking a step to arrest misinformation.
🗞️ News #3 – WhatsApp ends support for phones with older OS starting Feb 1st, 2020.
Our next big news is about WhatsApp. As of February 1st, WhatsApp will no longer support millions of smartphones that may be running on older operating systems.
According to the official announcement on WhatsApp, only iPhones running iOS 9 or later, or Android smartphones running version 4.0.3 or later are supported. Of course they have support for a few other operating systems as well. I will link to the announcement page, or the FAQ page in the show notes, do have a look.
Because I know many nonprofits, ministry leaders who are listening to me are working in markets where WhatsApp is a major tool of communication. So, if you are one of those ministries, you might want to pay attention and make sure that people you communicate with on a regular basis have the updated operating system, so that the communication remains smooth.
🗞️ News #4 – Facebook rolls out ‘Off-Facebook Activity’ tool globally.
Our next big news is about Facebook. Last week, Facebook released an article on their blog, written by the CEO and founder, about various privacy tools that they’re releasing. And one of the tools that I wanted to bring to your notice is called ‘Off-Facebook Activity’ tool.
This is a tool that they’ve been testing for a while and now they say it’s available worldwide. And according to his words, it says, “…other businesses send us (Facebook) information about your activity on their sites, and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to”.
As you can see, people can clear their activity on other websites. So if you are using an ad campaign or a marketing campaign on Facebook that depends on people’s visit to other websites, then this is going to impact your campaign. He also talks about a few other privacy tools that they are releasing as of last week.
🗞️ News #5 – Messenger Kids app gets new features including a ‘Parent Dashboard’.
Our final news of this week is about Messenger. Last week, Facebook Messenger team made an announcement. They’re releasing new tools for parents to have better control over the activity of children in the ‘Messenger Kids’ app. Messenger Kids app lets children communicate with each other on Messenger.
And now parents have a dashboard which will give them more control about what the children are doing, the contacts, the chat and so on. The trend that I want you to note is: how early kids are starting to adapt to the culture of chatting and sending a message, and having this private media conversation, which is going to be a major factor in the future of communicating, especially when it comes to nonprofits and ministries.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews. You can also email me: podcast @ natchilazarus . com
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.