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Hello! Welcome to this week’s edition of The Connected Church News, where we bring you the Top 5 Digital and Social Media News each week for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.

That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Facebook, LinkedIn, Facebook Messenger, YouTube and TikTok-like video app.

📰 Top 5 Digital & Social Media News

🗞️ News #1 – LinkedIn confirms that LinkedIn Stories is coming soon

News 1, The Connected Church news by Natchi Lazarus, Week 1, Mar 2020

(News 1 – Source)

Our first big news of this week is from LinkedIn. Last week, LinkedIn confirmed in a blog post that they are testing LinkedIn Stories. The Stories format, which we are all very familiar with in Instagram, Facebook, which was originally started by Snapchat, is now coming to LinkedIn. LinkedIn has confirmed that they are testing it internally and very soon it will be available to the public. And they say that… they’ve also listed down a lot of use cases in the workplace and in business scenarios where this might be helpful.

Well, in 2018 December, I wrote a blog post that LinkedIn Stories will be a winner. And at that time, when they first talked about the possibility of releasing Stories, there was a mixed response in the market. People said it won’t work, but I definitely felt that it will work. That’s why I wrote that blog post in 2018, and now this is happening. And I definitely still feel that it will be a big (key) format of content on LinkedIn.

🗞️ News #2 – A new TikTok-like video app launched in the adult entertainment industry

News 2, The Connected Church news by Natchi Lazarus, Week 1, Mar 2020

(News 2 – Source)

Our next news is about a video app in the adult entertainment industry that points us to the coming trends. According to this news article, YouPorn, which is a leading player in that space, has released a new video app called SWYP, which is very similar to TikTok.

The company has said that they are making it easier for people to swipe and consume videos with full-screen and auto-play and all the experience that people are used to in apps like TikTok.

I just wanted to bring this to your notice for a couple of reasons. As leaders of nonprofits and ministry, we need to understand what is going on in the video consumption pattern of young people. That is one big reason. And the other reason is also for you to think about how your content can be out there packaged in such a way that it is very relevant and is easy and accessible to young people and the way they consume content.

🗞️ News #3 – Facebook is redesigning Messenger with prominence to ‘Stories’

News 3, The Connected Church news by Natchi Lazarus, Week 1, Mar 2020

(News 3 – Source)

Our next news is about Messenger. Facebook seems to be redesigning its Messenger app, giving more prominence to Stories. Messenger Stories will now default open up in a screen that looks really nice with all the tiles of the different Stories. So the moment you log into Messenger, you will see the Stories and then you will have to tap on another tab to see which friends are active, which is right now how everything is displayed.

They’re also doing away with the Discover tab. So it’s a very interesting move by Facebook giving more importance to Stories. I think partially it’s also because Stories Ads are becoming very popular and they want those things to be prominent.

They want to move users to a more ephemeral, quick video consumption type of behavior. So, do check out this article and also look at all these screenshots of the new design. It’s very, very interesting.

🗞️ News #4 – YouTube appoints a ‘Head Creator Liaison’ to keep creators happy

News 4, The Connected Church news by Natchi Lazarus, Week 1, Mar 2020

(News 4 – Source)

Our next news is from YouTube. YouTube has been taking various steps to make things easier for content creators. And this time they have appointed a person for the position of ‘Head Creators Liaison’, which will be a position that is expected to buffer between YouTube and content creators, solving some of the existing friction and all the other problems that creators might have.

This is a good trend that is also good for the industry to go forward in terms of helping content creators solve problems with the social media channel. Obviously it is also important for YouTube because it helps them continue the relationship with content creators and there by bringing in the advertising business.

🗞️ News #5 – Facebook releases a report on the Internet and a guideline for using the Messenger

News 5, The Connected Church news by Natchi Lazarus, Week 1, Mar 2020

(News 5 – Source-1, Source-2)

Our final news of this week is from Facebook. And it’s an important one. Facebook has released a report and a guideline last week. The report is called ‘Inclusive Internet Index’, which is an important report that benchmarks countries on the internet, availability, affordability, relevance, and the readiness of people to use it. And the other article is about how organizations can use Messenger and the best practices as advised by Facebook.

I think these two are very important reports for nonprofits and ministries, because it’s important for us to understand how Facebook is approaching Messaging. That is on the second article. And the first article also is very important because it shows how Internet connectivity is around the world, some of the challenges, some of the factors that affect it and so on.

I will link to both these articles in the show notes and the reports. Please check it out and see if that is something that will impact your ministry, especially global ministry.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews. You can also email me: podcast@natchilazarus.com

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected, Stay Blessed.

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