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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.
We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the current news that is relevant to you.
That is why each week we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.
📰 Top 5 Digital & Social Media News
🗞️ News #1 – Global report says 9 out of 10 nonprofits regularly use social media
Our first big news of this week is about a report that talks about social media usage by nonprofits around the world. Recently, an organization called ‘Nonprofit Tech For Good‘, released a report called ‘Global NGO Tech Report‘. Download the report by Clicking Here.
The report has many interesting statistics, including one that says ‘9 out of 10 nonprofits around the world regularly use social media to engage their supporters and donors’. And there’s another statistic that says ‘94% of NGOs agree that social media is effective for online brand awareness’. This is a very comprehensive report and it was polled by 5,721 NGOs from 160 countries around the world.
They have covered usage of Facebook, Instagram, Twitter, LinkedIn, YouTube and WhatsApp. It’s encouraging to see how nonprofits are using social media for good.
🗞️ News #2 – Facebook Stories Ads can now include ‘Send Message’ CTAs
Facebook advertisers can now add a ‘Send Message’ button to their Stories Ads in Facebook, Instagram, and Messenger Stories.
If you are a regular advertiser of the Stories form of Ads, then this is good news for you, because you can now direct all the responses from your advertising to your messenger inbox, which opens up a completely new set of opportunities.
You can include a chatbot in the conversation that can help people get information very quickly, you can have a one-on-one conversation, you can help people, and you can influence people in new ways. Do check it out.
🗞️ News #3 – Twitter launches Spam and Abuse filter for DMs
Twitter is rolling out a ‘spam’ and an ‘abuse’ filter for its direct messages. This is especially useful for people who have their direct messaging option ‘open’, which means anyone can send them a direct message.
In that case, they may be getting spammy or abusive messages, which can now be filtered. So they won’t appear in the regular inbox.
This filter will add a new view to the ‘Additional Messages’ inbox and all the messages from people that you don’t follow, or abusive messages will all get moved to a separate section so that you don’t have to see it if you don’t want to see it.
🗞️ News #4 – YouTube adds useful comments filters inside Studio
Our next news is from YouTube, and it’s an important one for ministries with a big following on YouTube. This is also about search filters.
This week seems to be the week of search-filter-feature-release from social media channels! Following Twitter, now YouTube is releasing this search filter for their comments filtering.
If you are having, say hundreds of thousands of followers on YouTube, which I know many nonprofits and ministries listening to me do, then you know that it could be difficult going through all the comments. So now YouTube is giving you an easy filtering option.
For example, you can filter through to comments which you have already responded to. Let’s say you responded to a comment and somebody has replied to that, then you can filter those comments alone and reply to them. And you can also reply to comments that have a question.
Usually, you would not want to reply to a comment like, for example, ‘Amen‘ or ‘Thank you‘ or something like that. But you DO want to respond to a comment with a question, right? You can now filter all the comments and say, ‘show me only comments that have a question’ and respond to them.
I think it’s an important feature, so do pass it onto your tech team or your social media team in your ministry and ask them to check it out. Start using that to engage with your audience. Engaging with social media audience is a very important step for a successful social media ministry.
🗞️ News #5 – Google shares tips on making home Wi-Fi work better
Based on research commissioned, Google found that 81% of the people who responded said that they have experienced Wi-Fi wireless signal problems at home.
Going by my own experience, I don’t think that’s an exaggerated number!
Last week, Google released this article that gives you tips on how to make the most of your Wi-Fi signal at home. It’s not a set of technical tips, it’s more like, ‘where to place your router’, ‘what kind of network you should have’ and so on. Of course, they pitch for Google Wi-Fi routers, but it’s also very useful information.
So I thought I should add it to our news item today so that you know how to make the most of your Wi-Fi wireless signal at home.
That’s all we have for you this week. Thank you for spending your time with us.
Have a wonderful week!
Do leave your comments, questions, feedback, and reviews.
We will bring you a fresh set of the latest Social Media news for you next week.
Until then, Stay Connected, Stay Blessed.