Welcome to The Connected Church news!
Our first big news is from Twitter.
Last week, Twitter announced that they are discontinuing Fleets. Fleets was the ‘Stories’ format of Twitter. Stories that you see on top of the timeline. The announcement says that “…as of August 3rd, Fleet will no longer be available on Twitter”. They say that they have not seen an increase in the number of people using Fleets, and that is the primary reason they are discontinuing it. But the interesting thing is, Twitter says that they have learned a few things based on the Fleets experimentation. First is, they say that people are starting to take up the vertical video format… vertical media being an important part of content creation.
They are going to bring this learning to Tweets and make Tweets more visual, probably with more vertical content. Something to wait and watch. They also say that they realize that people like the top of the timeline which is much more prominent and an important space. So they are now going to highlight Spaces there. Spaces is, as you know, Twitter’s audio chatrooms. They’re going to highlight Spaces in there. And I have a feeling that they will also do a little bit more in that space, more than just highlighting Twitter Spaces. Also, they say that they’ve learned from Fleets Ads.
They tested Fleets Ads, and they say that they’ve learned a few things about vertical ad format and they will implement it on the platform. We’ll have to wait and watch what that implementation is.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.