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Our next news is about TikTok.
Our final user of this week is a collection of advertising resources released by TikTok, LinkedIn, and Twitter. Three important resources. You definitely want to pass this on to your advertising team or your social media team in your Ministry. First is TikTok allowing people all over the world, all users, all accounts, to use their ad tool called Promote, which helps you boost TikTok videos.
You know how big TikTok is, and having the capability to boost your videos and reach more people could be crucial. So check that out. Number two, LinkedIn releases a Guide, A new guide for organic and paid strategies, both organic and paid strategy. So it’s a pretty important guide that really lays out some very interesting statistics on how you can use LinkedIn for reaching your audience. Many times ministries think “LinkedIn is not for me”. Well, think again. It’s strategically important, not for everyone, but for certain ministries.
Number three, is Twitter coming up with its own advertising checklist? Last week we talked about Twitter releasing this resource called Agency Playbook. Now, as extension of that, they are coming up with one-page checklist, which could be really handy. You can look at it one page and kind of tick things off when you release advertisements on Twitter. I will link to all of these in the show notes. Do have a look.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches and Ministries. You can subscribe to Natchi’s email newsletter by clicking here.