Establishing your online presence is one of the very first steps that you need to consider, even if you’ve taken off in a different direction, when you are wanting to come back and create a bigger impact in the digital social media space, one of the first things that you have to revisit is your online presence.

Your introductory sentence(s) is key for your online presence building

In that online presence rebuilding, one of the first things you need to look at is your introductory line. Your first two sentences that you either say or write in places like your front page of your website, or your Instagram bio, or your Twitter bio, or your Facebook page’s About section. That is crucial. Because that is the first thing that people see and hear about your ministry. So how do you go about doing that? This is a conversation we have in detail with almost every church and ministry that I work with.

Don’t just talk about who you are and what you do

And I’ve got a simple, a very simple format or a formula that I want to share with you. This is not a complete solution, but this will give you much-needed clarity on what to say there. Usually what people do is, they talk about what God has called them to do, their vision, their activities, and so on. Which is great. God has called you to do great things and your vision and purpose is important to come in there.

Include details of how you are going to help your audience

But there also needs to be one more element – how are you going to meet the needs of your audience or the people that God has called you to serve? That has to come in. And these two things have to merge. They both have to come together in a nice way in those introductory lines. It’s all about what you can do for others, that needs to be there. And invariably that your calling, right? It’s basically the same thing. God calls you to serve people, and certain groups of people, a particular group of people or a certain kind of people groups in certain ways, we all have that calling, each of us. Now instead of talking about that, from my perspective, all I’m saying is talk about it from your audience perspective.

When you write from your audience’s perspective they will relate to your message

So your perspective, your purpose statement, coming together with the need of the audience, and bringing those two together will beautifully help you structure your introductory line about your ministry. Think about that. That’s what I wanted to share with you.

Instagram (or) Twitter Bio = Who you are + How you help your audience

Maybe you go back and rewrite it, or restate it in a way that connects with people. Because many times when you just have your perspective, people may not be able to connect with it. You are excited because that’s your calling and you rightfully should be excited about it. But what about others? They’re not looking at it from that angle. They’re looking at it from their need (angle), which is, again, something that is important for you as well. Think about that. I hope that will help you restructure your introductory statement. God bless you.

I just want to share that with you. Have a great day. I’ll see you next week with another thought. God bless you. Bye.

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