Welcome to Connected Church News!

Top 5 latest Digital & Social Media News in 5 minutes, to help your ministry stay on top of industry trends.

This week, we have news about Snapchat, WhatsApp, Instagram, Twitter, Meta.

🗞️ News 1: Twitter confirms testing of a new ‘Edit’ option for Tweets
Source: Twitter

🗞️ News 2: WhatsApp Voice Messaging gets an upgrade with new features
Source: WhatsApp

🗞️ News 3: Snapchat releases 2022 report on audience behavior & trends
Source: Report PDF | Snapchat Newsroom

🗞️ News 4: Instagram DMs get new messaging features including shortcuts
Source: Instagram

🗞️ News 5: Meta opens up ‘Sharing to Reels’ option for third-party developers
Source: Meta

[News 1] Twitter confirms testing of a new ‘Edit’ option for Tweets

Twitter confirms testing of a new 'Edit' option for Tweets

Twitter has officially confirmed that they have started working on an ‘edit’ option, an ‘Edit Button’ that will let you edit a tweet. Now, they have also confirmed that they will make sure that public tweets have the ‘integrity’ that they’ve always had on the platform. It will be interesting to see how they go about doing that. Actually, the first announcement came on April 1st, and people thought they were joking! And then the Twitter communication team tweeted again on April 6, confirming that they have started testing this. And just a little bit of background is: Elon Musk, who is now one of the major shareholders of Twitter… Yes, you heard that right, ‘(majority shareholder of ) Twitter’, he sits on the board… he tweeted on April 5 asking his followers if they would like to see an edit button on the platform, which got a majority response as ‘Yes’. So just an additional information on why this might have come through from the Twitter team.

[News 2] WhatsApp Voice Messaging gets an upgrade with new features

WhatsApp Voice Messaging gets an upgrade with new features

Whatsapp announced last week that they are adding multiple new features to their voice messaging facility. If you use WhatsApp you know how popular voice messages are, I use it all the time. WhatsApp says that there are 7 billion voice messages sent every day on the app! You know how popular that is now. And they have added much required features. For example, they have added a feature where you can pause and resume voice recording as you record.

You can look at a draft before you send it out. So these are very helpful, much requested features. And you can also do something like a video picture in picture where you can play a WhatsApp message while you’re chatting on another thread. So things like that could be really useful. We link to all the features announced by WhatsApp in the show. Notes do have a look and pass it on to your Ministry team. I know many ministries use WhatsApp for your Church and your nonprofit communications, so make sure all your team members are aware of these new features.

[News 3] Snapchat releases 2022 report on audience behavior & trends

Snapchat releases 2022 report on audience behavior & trends

Last week, Snapchat released a new report called the Snapchat Generation 2022 Report, which gives fresh new insights into some of the mindsets and audience behavior, especially with a younger audience. If you as a Church or a Ministry are focused on that type of younger audience, then you should definitely have a look at this report. Because it has details related to authenticity, positivity, and some of the messaging trends that younger audiences are getting tuned into.

This will help you fine-tune your ministry message if you’re trying to reach out to them and serve them. If you’re more interested in Snapchat’s technological areas of work like AR – Augmented Reality, then they have a Partner Summit, the 4th Annual Partner Summit, that’s coming up on April 28, so you can register for that.

[News 4] Instagram DMs get new messaging features including shortcuts

Instagram DMs get new messaging features including shortcuts

Instagram DMs get a boost with multiple new features being added to them. Features that will make Messaging on Instagram much easier and more fluid with respect to workflow. For example, if you are browsing through the Instagram newsfeed and you get a message, you can quickly go to the message without having to open the Inbox. Things like that. And also shortcuts to quickly message.

The thing to note here is, for the last few weeks we’ve been hearing from Meta which is the parent company of Facebook, Instagram and WhatsApp about the improvements that are coming to their ‘private messaging’ system within the apps. It’s very evident that Meta is focusing on making private messaging easier. They want people to spend more time on private messaging connecting with each other, which seems to be one of the big drivers of conversations on social media.

Meta opens up 'Sharing to Reels' option for third-party developers

Last week, Meta made an interesting announcement about a new feature called ‘Sharing to Reels’ that they are opening up to developers of third-party apps. What this feature does is, it allows these app developers to give the facility of sharing a video, that users created using their app… for example, an app like Smule, where you go and create a video, you shoot a video and you work on it using this app… now users of that particular app can directly share that video on Facebook Reels and Instagram Reels.

Since Reels is becoming very popular, Facebook and Instagram are wanting to compete with TikTok, so they are trying to integrate it with other app developers, so that ‘Sharing on Reels’ becomes very easy. They are opening up this capability and inviting other third-party developers to make use of this, so that more users can upload videos on Reels.

Connected Church News: Digital & Social Media – Week 2, April 2022
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