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Our next news is about LinkedIn.
Last week, LinkedIn released a mini guide to their advertising targeting options. If you have not considered LinkedIn as an advertising platform, then you might want to take a look. Even if you have been using LinkedIn for advertising, then this guide will help you get clarity on how to go about your targeting. So quite a useful guide with a lot of visual information. I will link to the details of how to download this. Do have a look. I also want to talk about diversification for a minute, because most ministries that I speak to, are only using Facebook, Instagram. And some of you are using YouTube. But it’s always good to diversify your advertising platforms. So if you have not considered LinkedIn as one of the options, and especially if you’re in an area of ministry where you want to influence leaders, people who are serious about their career and profession, which most of us have, LinkedIn might be a good platform for you to consider. They’ve got 700 million users. So do have a look.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.