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Our next news is about Instagram.

Source: Instagram

Last week, Instagram officially announced that they are testing an option that gives the user ability to turn off ‘Like’ counts on posts when they are on Instagram. The announcement says you can choose whether to see Like counts on anyone else’s post, or turn them off for your own posts, or keep the original experience. Those are the three options they are testing. The interesting thing is, the announcement also says that this is not just Instagram, “…we are exploring a similar experience for Facebook, too.” So there are two things I want you to notice here. One is, what’s happening on Instagram and Facebook itself, the ‘Likes’ becoming a not very important metric or something that you can turn off.

The other thing is, giving the user the ability to decide the user experience or the user interface. So it’s not just the platforms deciding it, now they are giving it into the hands of the user to say, “switch this off, switch that off”. That’s a very interesting trend on social media. It might be a big thing in the days to come.

Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.

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