Welcome to The Connected Church news!

Our first big news is from Instagram.

Source: Instagram

Last week, Instagram chief released details about how Instagram Search works. Have you ever wondered how things show up when you search for something on Instagram? Now you can get a little glimpse into how the algorithm works. He talks about three things that they consider, the algorithm considers, while throwing up search results. One is the text that you use for searching the keywords. The second is your activity. This is where it gets interesting. Instagram says it’s not just about the keyword.

It’s also about what you have been doing on the platform, the events that you’ve been following, the people that you’ve been following, the hashtags that you’ve been following. And the third thing is information about the search results, how popular it is. These are the three things that he talks about. Also, he shares some tips on how to make yourself show up in search results, your brand or your Instagram handle, or the content that shows up on search results. First is, use a fitting handle and profile name, he says. So it’s very important for you to think about your name and you handle on Instagram. Number two is, include relevant keywords in the locations of your bio, inside the bio have relevant keywords. Third is, have relevant keywords and hashtags in the caption. Think about the captions, the bio and your name on Instagram.

Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.

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