Hello and welcome to the #AskNatchi show.

Today we have a question from an organization that serves senior citizens who may not be fully on social media.

It’s a very interesting question.

The actual question is: “Our donor base is mostly senior citizens, many of whom don’t even have a smartphone. How do we use social media?”

Oh, I love this question. This is obviously from a nonprofit and they are saying most of our donor base, they don’t even have a smartphone, so what is the point? How do we do this? How do we do social media?

But what I like about this question is this: they did not ask me ‘why‘ should I do social media. They are asking me ‘how‘ should I do social media.

So I congratulate you guys for making the decision that you need to do social media because you’ve started right and you have the right kind of perspective.

I’ll tell you how you can do social media.

Social media is not just for your existing audience, it’s actually for your future donor base. Look at it like that.

Your current donor base may not even have a smartphone. And maybe what you put out there may not be useful for them, but it could get to the next set of the donor base.

Also if your donor base is senior citizens, then very soon you’re going to be needing a new set of donors, right?

So you start thinking about that.

Put out your content with that kind of perspective.

But you don’t have to ignore your senior citizens either, you can get creative.

If they don’t have a smartphone, you can find ways of getting the same social media content in front of them.

Tip 1 – Take help from Family Members

Maybe you could connect with their family members. You could connect with other people who may be around them who have access to technology.

Tip 2 – Have a Content Delivery Day

And even if they’re in a senior home, you could probably arrange a once-a-month content delivery session for them.

Where you could get all your social media videos and all the other stuff you do projected on a screen, you would get on zoom, and you could present all that you do, to them.

They don’t have to do anything, somebody else can set the whole thing up for them, and they can watch it.

Those are two things that you could do, connect with other audience that is around them or use other infrastructure to reach out to them.

Tip 3 – Deliver Content using Printed Material

Or simply send them a printed material, with all the activities that you do on social media, you could collect it and send it.

You could get creative, there are creative ways in which you could do it.

Tip 4 – Gift a Device with Content

Or maybe you can even gift them if that works for you, a little, not very expensive smartphone with built-in content from your social media campaigns that they can look at or something like that.

There are many ways to do it. I hope some of these ideas help you and help you start thinking about it.

But don’t give up.

As I said, I’m excited that you’re thinking about the future, about communicating and not stopping and saying, “these are people who have no technology, so I’m just gonna give up” so I like your attitude.

So keep going with that.

I hope this was helpful.

If you have any questions, send it across to me and we will answer them for you in this show.

Have a great day. God bless you. I will see you next week.

Until then, stay connected. Stay blessed. Bye.

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