Welcome to The Connected Church news!
Our final news of this week is from Google. Last week, Google Ad Manager team released details about the new measurement and reporting features.
The feature is called Video True Opportunities Reporting that helps publishers with video monetization options. If you are a nonprofit or a ministry that uses video monetization inside streaming content, then this is something that you really want to check out. As you know, streaming has completely taken off in 2020. Google reports that people spend 57% more time streaming content last year compared to the earlier period. So obviously, people who were at home and streaming was one of the big ways for them to consume content. It seems like a big opportunity in that space. Definitely check out this news.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.