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Our next news is from Google.
Last week, Google made an announcement about a new tool called Ads Creative Studio. This is a tool that is meant to help you streamline your advertising creative process, which is creation of video ads, display ads, and audio ads. YouTube and Google have had multiple creative tools that helps you create ads in different places. YouTube had its own tools. Google had its own tools. Now they are bringing all of this together under one umbrella called Ad Creative Studio.
The interesting thing is: it’s not just a creative tool, but it’s also a process management tool. The announcement says that this tool, “aims to streamline the many processes creative teams are accustomed to when building out different ad types”. And they say they are introducing a new project library, which centralizes asset construction and management. So as you go about creating videos, audio or any other type of ads, now you can bring all these elements together and manage them in the same place. Might be something that’s really helpful for your creative teams. Do pass on this information on to them.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.