Facebook reveals impact of Privacy-Enhancing Technologies (PETs) on Ads

Welcome to The Connected Church news!

Our first big news of this week is from Facebook.

Source: Facebook

Last week, Facebook released an important article about Privacy Enhancing Technologies (PETs) and how these technologies might be implemented in the future by Facebook, to make advertising better in spite of the privacy concerns that they have, with organizations like Apple and Google starting to restrict data tracking. I wanted to bring this to your notice because as a church or ministry leader, you need to understand this balance between privacy and the ability to reach people. Both are important.

We all know our privacy is important. Our congregation’s privacy is important. Our audience’s privacy is important. But at the same time, it’s also important for us to be able to reach the right audience for the ministry that we are doing, for the work that we’re doing, for the gospel, and any other area in which we are we are working on right now. As a nonprofit, if you want to reach people, that is also important. So these two things need to be balanced. And this article is one of those articles that gives you an idea of the future of privacy.

It talks about 3 technologies that Facebook might start using – Secure Multiparty Computation, On-device Learning, and Differential Privacy. Don’t worry about these technical terms. All it means is that companies like Facebook, and even Google, with their privacy project that they recently released, they are all thinking about these 2 things and saying “how can we co-exist with privacy and the ability to reach”. So a very important trend for you to watch out.

Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.