Welcome to The Connected Church news!
Our first big news of this week is from Facebook.
Our first big news of this week is from Facebook. Last week, Facebook launched a very interesting and important tool for advertising creatives called the Creative Guidance Navigator. This is a visual tool, an ‘assistant’ kind of a tool that gives you various advertising creatives, and case studies that have done really well on Facebook, Instagram and all the other properties of Facebook group. And it also helps you filter these with respect to what type of advertising it is, whether it’s a carousel ad, or it is an image ad, etc. So you can basically filter based on the platform. You can also filter based on the sizes. And then look at all these ad creatives. Not just advertising creatives, but below that you will find a case study button. And if you click on it, it actually opens up the entire case study of that advertising creative, helping you learn why this was successful.
I think it’s a very important tool. I know many of you listening to me, ministries, and churches, and non-profits use Facebook advertising extensively, whether you’re advertising on Instagram or Facebook or any of the other Facebook properties. This can be a very useful tool for your creative team. So do pass on this link to your church media team or your creative team.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.