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This news is from Facebook. Our first big news of this week is from Facebook. And it’s also about Apple.
Facebook announced last week that they are introducing a new mode called ‘Limited Login’ mode for app developers who use their SDK – software development kit. Now, this is a reaction by Facebook and also a step by Facebook to mitigate some of the effects of Apple’s upcoming IDFA prompts.
As you know, and we’ve been discussing this in this news bulletin, Apple is coming up with a series of prompts that will soon pop up on your iPhone. If you are an Apple user, it will pop-up a prompt saying “what kind of data do you want to share with the app developer?”. So this is to give users more control over what information is being tracked. Facebook has been very vocal against this, and they’ve been taking steps to propagate that, “this is not a healthy thing for the advertising environment”. But now Facebook is also taking steps to help developers reduce the impact.
This particular log in mode, ‘Limited login mode’ will collect limited data from users. So that way, Facebook is hoping that some people will opt-in to give a little bit of information, instead of a lot of information. It’s yet to be seen how this is going to create an impact. But if you or your technical team are working with Facebook SDK, then this is a news that you definitely want to pass on to your app developers.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.