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This news item is part of the weekly top 5 news bulletin (from Week 5, Aug 22) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

Google announces Nielsen's audience guarantee for CTV campaigns: Connected Church News

Google has made announcements about the improvements and new features inside their connected TV advertising options. CTV ads, as they are known, is a very popular form of advertising that reaches the audience that watch YouTube content on the television, there are various combinations of audience that you can reach using this type of advertising. So you as a ministry or a church. If you’ve not explored this option, then you might want to definitely check it out, especially this new announcement that came in last week talks about guaranteed audiences using Google’s partnership with Nielsen. Nielsen has a tool called DAR (Digital Ad Ratings) that helps you reach specific audience, very laser focused, targeted audience, and pay only for that audience reach. And being a connected experience, Google is able to provide this expertise to all advertisers. So I will link to all the details in the show notes. Definitely check it out. Pass it on to your advertising strategy team.

Here is the full list of the Top 5 News Items from Week 5, August 2022 with source links from Google, YouTube, Canva, Meta, Telegram, Web3.

🗞️ News 1: Meta releases Reels publishing via desktop with Creator Studio app

Source: Meta | Facebook

🗞️ News 2: Google announces Nielsen’s audience guarantee for CTV campaigns

Source: Google

🗞️ News 3: Canva launches Whiteboard – A free helpful online brainstorming tool

Source: Canva

🗞️ News 4: YouTube test launches a dedicated Podcasts homepage in US

Source: YouTube

🗞️ News 5: [Web3] Telegram’s NFT marketplace idea; Australia’s crypto reforms

Source: Coindesk | Australian Government

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