[Resources] Helpful guides from Google, Snapchat & Pew Research Center

Welcome to the Connected Church News!

This news item is part of the weekly top 5 news bulletin (from Week 5, Nov 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

Last week we saw Snapchat, Google, and Pew Research Center release resources that could be very useful for you as a church or a nonprofit or ministry so we have collected those. Two of them are marketing educational guides, and one of it is a research report. We will link to all of that in the show notes. Click on it and read it and take a look and equip yourself.The report from Snapchat is about targeted advertising. Targeted advertising is a question I get asked all the time at events and speaking engagements and even our academy. We get a lot of questions about how to target people when you advertise on social media. So Snapchat has really covered it in a very concise manner, covering the list of audiences and various other things related to that.So take a look.Google has released a list of products that people searched for in 2022, covering the entire year. It gives you a lot of insights about people’s behavior. And the research report is about what teenagers are posting on social media. Very insightful.

Here is the full list of the Top 5 News Items from Week 5, November 2022 with source links from WhatsApp, YouTube, Meta, Google, Snapchat, Web3.

🗞️ News 1: WhatsApp Business gets an upgrade; new Find, Message & Buy options 

Source: WhatsApp

🗞️ News 2: YouTube adds an editing tool for Community Posts with filters & stickers

Source: YouTube

🗞️ News 3: Meta announces new protection tools for Teens on Instagram & Facebook

Source: Meta

🗞️ News 4: [Resources] Helpful guides from Google, Snapchat & Pew Research Center

Source: Snapchat | Google | Pew Research Center

🗞️ News 5: [Web3] Japan joins the list of nations (including the US) testing CBDC

Source: CoinTelegraph

Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.

Natchi Lazarus

Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.