Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 5, Mar 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Instagram has rolled out two new ad formats that could be quite useful for ministries in various settings, especially event based ministries like church services or special events. First is called reminder ads. Reminder ads will let people choose to be reminded about an event that is coming up. So basically people will look at your ad. They will click on the call to action. After that, they will be reminded on Instagram, three times. One day before the event, and then 15 minutes before the event and at the time of the event. So could be useful for ongoing events like church services or special events that are coming up maybe like Easter and Good Friday. The second is ads in search results. When people search for a specific keyword, just like Google Search, now you can have your ad appear inside Instagram. People search for something with an intention of finding the detail and your ad showing up contextually can make a big difference.
Here is the full list of the Top 5 News Items from Week 5, March 2023 with source links from Instagram, LinkedIn, WhatsApp, YouTube, Google.
🗞️ News 1: Instagram Launches Reminder Ads & Ads in Search Results
Source: Instagram
🗞️ News 2: LinkedIn Pilots Podcast Academy & Google Builds Podcast into YT Studio
🗞️ News 3: WhatsApp Upgrades Windows Desktop App & Releases ‘Groups In Common’
🗞️ News 4: YouTube Now Allows Apple iOS Users to Select Thumbnails for Shorts
Source: YouTube
🗞️ News 5: [AI News] Google Bard, ChatGPT-4 and Microsoft 365 Copilot Released
Source: Google | OpenAI | Microsoft
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
