Name: WhatsApp Launches ‘WhatApp Flows’ to Facilitate In-App Transactions
Uploaded: 2023-09-30T10:00:00+05:30
Channel: Natchi Lazarus
Description: Connected Church News: Week 4, Sep 2023 - WhatsApp Launches 'WhatApp Flows' to Facilitate In-App Transactions

Welcome to the Connected Church News!

This news item is part of the weekly top 5 news bulletin (from Week 4, Sep 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

WhatsApp Launches 'WhatApp Flows' to Facilitate In-App Transactions

WhatsApp has announced a new product or a feature called WhatsApp Flows, which will enable you to conduct end to end transaction, right from showcasing a product, to helping people choose variations of the product, then making payment and so on. Everything being facilitated through this new feature. This is going to be based out of the WhatsApp Business platform and this announcement was made at the global Conversations event. If you remember, last week, we had a similar announcement from TikTok with this feature called TikTok Shop. Basically these organizations like TikTok and Meta are trying to get all the transactional elements inside the app itself, so that you don’t have to go out of the app. They want organizations and businesses to consider these apps like an e-commerce store, which is exciting, because as nonprofits and ministries, we can use this for donations, we can use this for products, we can use this for various transactional applications.