Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 4, Jul 22) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Google announced that they are rolling out their Ads Creative Studio tool globally to all users. Earlier this year, they had launched it under a testing mode, and we reported it in our news bulletin. This is a very useful tool,especially for the creative team that produces your ad assets in your church or your ministry.Now, what they can do is, they can use this tool to streamline their workflow, to collaborate with each other. In fact, there is a very useful feature called ‘Swappables’ where you can select, for example, let’s say you have a video, a YouTube video or something, where you have an image or your text and you want to replace that with other variations, during the creative process. For example, your video can have this image or that image, in the versions one and two, and you can mark the image, text and sound as ‘swappables’. And this tool will automate the process and make it easier for you. So, quite a useful tool.Do pass this on to your advertising team.
Here is the full list of the Top 5 News Items from Week 4, July 2022 with source links from Instagram, Twitter, Google, YouTube, Limewire, Web3.
🗞️ News 1: YouTube partners with Shopify adding direct shopping to channels
🗞️ News 2: Instagram expands Subscriptions with exclusive Tab, Reels & Chat
🗞️ News 3: Google launches its Ads Creative Studio globally to all users
🗞️ News 4: Twitter gives users on all devices the ability to Unmention themselves
🗞️ News 5: [Web3] Limewire announces its relaunch as a music NFT marketplace
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.