Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 4, Oct 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
YouTube made an important announcement about three new ad options that they are releasing. One is about connected television. Another is about YouTube shorts. The third is about audio and podcast related ads. Let me focus on two of those. First is connected television. They have an option for you to take. Take a big moment in your organization. For example, let’s say you are having a big event or launch or something like that. You can now create a big blast for it. That’s why the option is called Moment Blast and you can take the YouTube select content from connected TV and other devices and you can raise awareness for that particular moment. So it could be useful for big launches. The other is audio ads and podcast targeting are now available globally to all users. So it could be a useful option for you if you’re trying to reach audio related audience. So please pass this on to your ads team.
Here is the full list of the Top 5 News Items from Week 4, October 2022 with source links from Google, TikTok, Meta, Discord, YouTube, Web3.
🗞️ News 1: Google adds new features & updates to its popular Family Link tool
Source: Google
🗞️ News 2: TikTok launches Smart Performance Campaigns; raises age limit for Live
🗞️ News 3: YouTube releases new advertising options with CTV & Audio placements
Source: YouTube
🗞️ News 4: Microsoft says, soon Xbox won’t need a phone to make Discord calls
Source: The Verge
🗞️ News 5: [Web3] Meta releases Quest Pro; adds new Social VR tools & features
Source: Meta
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
