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This news item is part of the weekly top 5 news bulletin (from Week 4, Oct 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

TikTok launches Smart Performance Campaigns; raises age limit for Live

TikTok made two announcements last week. One is about the release of a smart performance campaign option which is an end to end automated solution. So basically TikTok is saying, you trust us and our machine learning system to optimize your advertising campaign for you. So a very interesting option if you don’t want to play around with various options that are inside TikTok ads, then you can try or test this new automated ads option and see if it works for your nonprofit or ministry. The second announcement is about increasing the age limit from 16 to 18 for Live streaming. So basically TikTok is starting to rethink certain options when it comes to younger audience, which is a very interesting trend.

Here is the full list of the Top 5 News Items from Week 4, October 2022 with source links from Google, TikTok, Meta, Discord, YouTube, Web3.

🗞️ News 1: Google adds new features & updates to its popular Family Link tool  

Source: Google

🗞️ News 2: TikTok launches Smart Performance Campaigns; raises age limit for Live

Source: TikTok | Newsroom

🗞️ News 3: YouTube releases new advertising options with CTV & Audio placements

Source: YouTube

🗞️ News 4: Microsoft says, soon Xbox won’t need a phone to make Discord calls

Source: The Verge

🗞️ News 5: [Web3] Meta releases Quest Pro; adds new Social VR tools & features

Source: Meta

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