Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 4, Oct 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
TikTok made two announcements last week. One is about the release of a smart performance campaign option which is an end to end automated solution. So basically TikTok is saying, you trust us and our machine learning system to optimize your advertising campaign for you. So a very interesting option if you don’t want to play around with various options that are inside TikTok ads, then you can try or test this new automated ads option and see if it works for your nonprofit or ministry. The second announcement is about increasing the age limit from 16 to 18 for Live streaming. So basically TikTok is starting to rethink certain options when it comes to younger audience, which is a very interesting trend.
Here is the full list of the Top 5 News Items from Week 4, October 2022 with source links from Google, TikTok, Meta, Discord, YouTube, Web3.
🗞️ News 1: Google adds new features & updates to its popular Family Link tool
Source: Google
🗞️ News 2: TikTok launches Smart Performance Campaigns; raises age limit for Live
🗞️ News 3: YouTube releases new advertising options with CTV & Audio placements
Source: YouTube
🗞️ News 4: Microsoft says, soon Xbox won’t need a phone to make Discord calls
Source: The Verge
🗞️ News 5: [Web3] Meta releases Quest Pro; adds new Social VR tools & features
Source: Meta
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
