Welcome to the Connected Church News by Natchi Lazarus.

This news item is part of the top 5 news (Week 4, Jun 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

Meta has made significant announcements at the Cannes International Festival of Creativity 2024. Here are the top three updates that nonprofit leaders, church media teams, and faith-based organizations need to be aware of.

1. Messenger AI Chat Bot

Meta is introducing a Messenger AI chat bot designed to interact with your audience. This AI will automatically respond to frequently asked questions, streamlining customer support. This tool can be particularly beneficial for organizations looking to efficiently manage communication with their audience while saving time and resources.

2. Paid Marketing Messages on Messenger

In a strategic move, Meta now allows users to send paid marketing messages to lists of people who have opted in on Messenger. For instance, if all your church members subscribe to receive messages on Messenger, you can compile this list and utilize it for targeted, paid marketing campaigns. This feature offers a new avenue for reaching your congregation with relevant updates and promotions.

3. API for Threads

Meta’s Threads, part of Instagram, is now gaining an API. This development facilitates integration with various third-party tools that you may already be using. The API opens up new possibilities for managing and automating interactions on Threads, enhancing your ability to engage effectively with your audience.

Here is the full list of the news items from Week 4, Jun 2024 with source links from Anthropic, Claude AI, TikTok, WhatsApp, Meta, Google.

🗞️ News 1: Anthropic Launches Claude 3.5 Sonnet; Outperforms GPT-4o & Gemini       

Source: Anthropic

🗞️ News 2: TikTok Releases ‘Symphony’ Suite of Ad Tools Powered by Generative AI      

Source: TikTok

🗞️ News 3: YouTube Now Allows People to Add ‘Notes’ to Videos, As An Experiment    

Source: YouTube

🗞️ News 4: WhatsApp Adds New Audio & Video Call Features Including Screen Sharing          

Source: WhatsApp

🗞️ News 5: Meta’s Cannes Lions 2024 Announcements: AI Chatbots, Messaging & More  

Source: Meta

Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.

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