Welcome to Connected Church News!
Top 5 latest Digital & Social Media News in 5 minutes, to help your ministry stay on top of industry trends.
This week, we have news about Instagram, TikTok, Meta, LinkedIn, Nike, Web3.
🗞️ News 1: Instagram allows you to add Music to your regular image posts on Feed
Instagram has announced that you can now add music to your regular Instagram image posts on Newsfeed. Now, these are regular photo posts, which is what originally made Instagram popular. And now instead of just posting, say, an announcement of your event, a ministry event, or a picture of your worship session or something like that, you can add music to it. Think about it. It makes things much more interesting. I think in a ministry and nonprofit setting, this can be really useful. And because of TikTok success, most social media channels are now realizing that music draws people, makes things a little more enhanced. So think about a music before you start posting photos now, the announcement says that you can choose a segment of between 5 and 90 seconds of a song to use. Of course, if you have a brand account, then you have a little bit of limitations on the type of songs, but you can still use Meta’s sound collection. Do pass this on to your social media team.
🗞️ News 2: TikTok releases findings from Digital Parenting Practices 2022 survey
This news item might be especially useful if you are in youth ministry or if you are in any kind of family related ministry or nonprofit. TikTok has released the findings of an interesting survey called Digital Parenting Practices 2022. And this survey has findings about 13-to 17 year olds and how they respond to various situations online when they have a negative impact of a post or something like that, how the dynamics work with their parents. So this is part of our everyday life right, today with the absolute boom of short form videos like TikTok and Instagram Reels. I think as ministries and nonprofits it is important for us to understand this behavioral dynamics. And this survey findings has some interesting statistics that I think you will find useful. So I will link to it in the show notes. Definitely have a look.
🗞️ News 3: Meta launches ‘Xtadium’ integrating VR into Live Sports like UFC, NASCAR
Meta released an interesting announcement about an app that they are adding into Meta quest that integrates VR virtual reality into live sports. The app is called Xtadium with an X in it instead of S. So Iguess you call it Xtadium. Tough brand name. So what the app does is it gives you a feeling of sitting in the front row of a real life sports game. So you will feel like with your headset on, even though you’re at home, you will feel like you’re actually in the front row of the stadium. You can watch the game, the real game, like live game, and you can watch the audience and you know all of that with your avatar. It’s an integrated hybrid experience of real life footage and Metaverse coming together. So an interesting application, anything that combines two things, sports and news, is going to be adopted very well by the audience audience. That’s what we’ve seen in history. So let’s see if this helps Meta VR move forward.
🗞️ News 4: LinkedIn releases a new Brand Safety hub for its Audience Network ads
LinkedIn has released a new brand safety hub to help you protect your brand reputation, especially when you’re releasing an ad or a campaign using the Audience Network. Audience Network is basically a set of platforms that are outside LinkedIn and LinkedIn as tied up or partnered with these platforms to increase the exposure of the ads and campaigns. So now they are giving you tools and especially this new tool to help you review those platforms. Find out if there are any platforms that you don’t want your ad to be shown on. That is if there is a clash of values or ethics or something that does not go well with your brand, like you don’t want your brand name to be seen on that platform. There’s situation like that. As a nonprofit or ministry I think it could be useful in some cases not for most of us. So generally I would say don’t mess with it, just leave it as it is. But if you’re very particular about platform then pass this on to your ad strategy team.
🗞️ News 5: [Web3] Nike launches .SWOOSH marketplace as part of its NFT plans
Nike has announced that they are launching a new NFT marketplace called. SWOOSH, so this market place is going to have virtual creations like sneakers and accessories and all of that and they are going to be interestingly linked to real life products and events. So when you buy those virtual items, then that will unlock access to real life events, etc. So which is a typical NFT utility use case. And Nike has always been a forerunner with initiatives like Nikeland and various other Web3 initiatives. But the interesting thing about this announcement is this, in the news item or in the blog post or in the press release, there is no mention of the word NFT or Metaverse. Both these words are missing in their announcement. Officially, only the word Web3 is there. Thanks to my friend Jeff Kauffman of the Jump community for pointing this out but it’s very interesting copywriting.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.