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This news item is part of the weekly top 5 news bulletin (from Week 4, Nov 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

[Web3] Nike launches .SWOOSH marketplace as part of its NFT plans

Nike has announced that they are launching a new NFT marketplace called. SWOOSH, so this marketplace is going to have virtual creations like sneakers and accessories and all of that and they are going to be interestingly linked to real life products and events. So when you buy those virtual items, then that will unlock access to real life events, etc. So which is a typical NFT utility use case. And Nike has always been a forerunner with initiatives like Nikeland and various other Web3 initiatives. But the interesting thing about this announcement is this, in the news item or in the blog post or in the press release, there is no mention of the word NFT or Metaverse. Both these words are missing in their announcement. Officially, only the word Web3 is there. Thanks to my friend Jeff Kauffman of the Jump community for pointing this out but it’s very interesting copywriting.

Here is the full list of the Top 5 News Items from Week 4, November 2022 with source links from Instagram, TikTok, Meta, LinkedIn, Nike, Web3.

🗞️ News 1: Instagram allows you to add Music to your regular image posts on Feed 

Source: Instagram

🗞️ News 2: TikTok releases findings from Digital Parenting Practices 2022 survey

Source: TikTok

🗞️ News 3: Meta launches ‘Xtadium’ integrating VR into Live Sports like UFC, NASCAR

Source: Meta

🗞️ News 4: LinkedIn releases a new Brand Safety hub for its Audience Network ads

Source: LinkedIn

🗞️ News 5: [Web3] Nike launches .SWOOSH marketplace as part of its NFT plans

Source: Nike

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