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This news item is part of the weekly top 5 news bulletin (from Week 4, Nov 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

LinkedIn releases a new Brand Safety hub for its Audience Network ads

LinkedIn has released a new brand safety hub to help you protect your brand reputation, especially when you’re releasing an ad or a campaign using the Audience Network. Audience Network is basically a set of platforms that are outside LinkedIn and LinkedIn as tied up or partnered with these platforms to increase the exposure of the ads and campaigns. So now they are giving you tools and especially this new tool to help you review those platforms. Find out if there are any platforms that you don’t want your ad to be shown on. That is if there is a clash of values or ethics or something that does not go well with your brand, like you don’t want your brand name to be seen on that platform. There’s situation like that. As a nonprofit or ministry I think it could be useful in some cases not for most of us. So generally I would say don’t mess with it, just leave it as it is. But if you’re very particular about platform then pass this on to your ad strategy team.

Here is the full list of the Top 5 News Items from Week 4, November 2022 with source links from Instagram, TikTok, Meta, LinkedIn, Nike, Web3.

🗞️ News 1: Instagram allows you to add Music to your regular image posts on Feed 

Source: Instagram

🗞️ News 2: TikTok releases findings from Digital Parenting Practices 2022 survey

Source: TikTok

🗞️ News 3: Meta launches ‘Xtadium’ integrating VR into Live Sports like UFC, NASCAR

Source: Meta

🗞️ News 4: LinkedIn releases a new Brand Safety hub for its Audience Network ads

Source: LinkedIn

🗞️ News 5: [Web3] Nike launches .SWOOSH marketplace as part of its NFT plans

Source: Nike

Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.

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