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This news item is part of the weekly top 5 news bulletin (from Week 4, Feb 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

Snapchat launches Ray Tracing to enhance AR experience in the app

Snapchat announced that they are launching a new capability called Ray tracing, which adds light reflection when you’re projecting a digital object using augmented reality, AR reality. AR is basically you take a digital image and you project it on a real life situation. Like Pokemon, you point your phone and then you put an object on you feel like the object is sitting in the room wherever you are pointing it. So that is AR. Now they’re adding light reflection to make it look lifelike. When there is a light reflection and you move the object, it’s almost like the light is shining on the object. It looks very life-like, even though it’s a technological thing. There are lots of implications to it because if you are working in the AR space with churches, nonprofits, in teaching or education, then you can use this technology to create life-like,simulations, which can help in the learning process and in the education process. It’s also widely used in the e-commerce space.

Here is the full list of the Top 5 News Items from Week 4, February 2023 with source links from Instagram, YouTube, Snapchat, Pinterest, Google.

🗞️ News 1: Instagram launches Broadcast Channels with unlimited audience  

Source: Instagram

🗞️ News 2: YouTube now allows you to reply to a comment with a Shorts video  

Source: YouTube

🗞️ News 3: Snapchat launches Ray Tracing to enhance AR experience in the app 

Source: Snap

🗞️ News 4: Pinterest launches a new, improved Pinterest Academy online platform    

Source: Pinterest

🗞️ News 5: Google Translate gets an AI-powered major upgrade with new features

Source: Google

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