Welcome to the Connected Church News by Natchi Lazarus.

This news item is part of the top 5 news (Week 3, Feb 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

LinkedIn announced last week that they are releasing a new tool called Media Planning API, which is meant to help agencies plan their campaign with additional information or data. When you’re planning a campaign, it’s important to have as much information as possible, and this API is meant to provide that information to ad partners of LinkedIn. This API includes data points from LinkedIn, like demographics, job roles, industries, online behaviors, etc. So based on this, you can plan your budget, you can plan your reach, you can basically plan your ROI, Return on Investment much better when you are designing campaigns for LinkedIn. So that is the purpose of this particular tool. So if you as a non-profit, church or ministry use LinkedIn ads, and if you work with agencies that are LinkedIn ad partners, then this is something you might want to discuss with them about.

Here is the full list of the news items from Week 3, Feb 2024 with source links from OpenAI, ChatGPT, Google Gemini, AI, YouTube, X.

🗞️ News 1: OpenAI says, Now ChatGPT has a ‘Memory’ & it can Remember/Forget Info       

Source: OpenAI

🗞️ News 2: YouTube Studio Mobile gets Upload Option; New Community Post Feed     

Source: YouTube

🗞️ News 3: X Announces a New ‘Creator Targeting’ Option within its Ads Manager    

Source: X

🗞️ News 4: Google Bard is Rebranded to Gemini; New ‘Advanced’ Paid Plan Released       

Source: Google

🗞️ News 5: LinkedIn Launches a New ‘Media Planning API’ for Agencies & Marketers 

Source: LinkedIn

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