Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 3, Sep 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
TikTok has announced the full launch of TikTok Shop feature in the United States. Any registered organization or business in US will now be able to use the ‘Shop’ functionality inside TikTok. The interesting thing about this feature is TikTok is leading the way with It’s an end to end feature for people who want to showcase their products. If you’re a nonprofit or ministry that has products, then you can start with live shopping experience where you can talk about your product and then showcase the product like an e-commerce store within TikTok and then release ads, have an affiliate program, even fulfillment. Fulfilled by TikTok is a service offered by TikTok where you talk about the product, somebody looks at it, and entire fulfillment cycle is offered as a service by TikTok. And then checkout and payments are also included. I think this is becoming a model for other players like Meta who want to do the same thing with WhatsApp.
Here is the full list of the Top 5 News Items from Week 3, Sep 2023 with source links from Clubhouse, WhatsApp, TikTok, Pinterest, Hootsuite.
🗞️ News 1: Clubhouse Reinvents Itself as an Audio-Chat-Based Social Messaging App
🗞️ News 2: TikTok Rolls Out ‘Shop’ Feature with Products, Logistics, Payment, Ads
🗞️ News 3: WhatsApp Launches ‘Channels’ With Real-Time Updates & Follow Options
🗞️ News 4: Pinterest Launches New Ad Formats, Creative Studio & Product Updates
🗞️ News 5: [Trends] Hootsuite & Sprout Social Release 2023 Social Media Reports
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.