Welcome to the Connected Church News by Natchi Lazarus.

This news item is part of the top 5 news (Week 3, May 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

x announced that they are releasing a new Gen AI product inside their advertising platform. Now you will be able to create an audience, AI-Generated audience with just text based descriptions. So for example, when you’re going to release an ad, if you want to reach leaders of nonprofits in certain location, all you have to do is just type it. You can just say, “my audience is leaders and media team members of nonprofits” or something like that. And then X will take that and the AI will go and figure out the correct audience related to your description, the location, the interest, and various other parameters associated with it. And it’ll come up with an audience configuration. And this is a trend that we’re going to continue to see across platforms. Where all the platforms are saying. Don’t worry about your strategy or your audience or your configuration, just give it to us and we will handle it using AI.

Here is the full list of the news items from Week 3, May 2024 with source links from OpenAI, Google, YouTube, X, Meta, VR.

🗞️ News 1: OpenAI Releases macOS Desktop App & GPT-4o, Multimodal Language Model       

Source: OpenAI

🗞️ News 2: YouTube CEO says Creators should be considered for TV Awards like Emmys     

Source: YouTube

🗞️ News 3: Meta Adds ‘Travel Mode’ Entertainment Feature to Quest VR Headsets    

Source: Meta

🗞️ News 4: Google Partners with HP & moves ‘Starline’ Project out of the Labs          

Source: Google

🗞️ News 5: X Introduces ‘AI Audiences’ To Help Advertisers Define Target Audience  

Source: X

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