Welcome to Connected Church News!

Top 5 latest Digital, Social Media & Web3 News in 5 minutes, to help your ministry stay on top of industry trends. 

This week, we have news about Apple, Google, WhatsApp, LinkedIn, Web3.

🗞️ News 1: Google Reminds Users to Move to Analytics-4 before 1st July Deadline   

Source: Google

Last week, Google sent out a reminder to everyone about the coming deadline for moving from Universal Analytics to Google Analytics 4, which is the newer version, and the deadline is July 1st, 2023. First of all, I would recommend you ask your website management team, your backend team, whether the transition is complete or not. If not, you can make that transition as quickly as possible. Google has outlined all the setup details and everything your team needs to know. We will link to it in the show notes, pass it on to your website team. If you’re wondering what happens after July 1st, here is the announcement “Starting 1st of July, you’ll still be able to access your standard Universal Analytics properties in your account, but only for historic reporting, which will be available only until July 1st, 2024. No future data will be available in reporting. Your audiences will no longer add users and the products you have linked with universal Analytics will stop receiving data”.

🗞️ News 2: WhatsApp Launches ‘Channels’, a Newsfeed-Like Broadcasting Feature   

Source: WhatsApp

WhatsApp has been making multiple minor updates to the app in the last few months, but last week they made a significant feature launch, which is called WhatsApp Channels. They are bringing a newsfeed type of feature into WhatsApp, so basically your audience can select you as an organization-nonprofit, church, or a ministry along with other organizations that they like to follow. They can select all of them. They can even select individuals. And all the updates from these people that they’ve selected, and these organizations that they’ve selected will appear under one separate tab called channel updates. You see what WhatsApp is doing? So basically people can go to that tab called updates and they can get all the updates, all the posts or broadcasting that has been done from these organizations. You broadcast something, people can select a separate tab to receive all those broadcasts. I think it’s a significant move. Check it out, pass it on to your social media team.

🗞️ News 3: Apple’s Vision Pro Mixed-Reality Headset Disrupts Media/Tech Industry  

Source: Apple

Apple disrupted the tech and the media world by announcing details of its mixed reality headset Vision Pro, which has very unique features and possibilities of the future. Of course, I think it’s going to take time for this to be going into mass adoption. Simply because the price is $3,499 and the battery life is just 2 hours. So we’ve got a long way to go to see this as a daily life product for people. But having said that, I think it has the potential to disrupt the way media is consumed by people. As churches, non-profits and ministries, we should watch this space closely and see all the developments coming to play. Because I think other players will look at what Apple has done and they will quickly start creating similar solutions that are much more affordable. And we could see mass adoption in the next few years. But as ministries, we need to be prepared for the future.

🗞️ News 4: LinkedIn Introduces AI Generated Copy Suggestions For Ad Campaigns      

Source: LinkedIn

LinkedIn has been adding AI to multiple areas within the platform. Not surprising, given that Microsoft owns LinkedIn and Microsoft has invested heavily in OpenAI. But the exciting news last week was about AI coming to advertising campaigns inside LinkedIn. So if you use LinkedIn ads, you will start seeing generative AI helping you create ad copy, which I think is going to be very useful and effective because it helps you communicate things very clearly on the platform. This is not new. Facebook already has it. They have been experimenting for the last few weeks and now this is coming to LinkedIn. But the interesting thing is the announcement also says that they’re working on additional languages, “we are starting to test our new experience in English with a small group of customers in North America and plan to increase the functionality, languages, and availability in the coming months”.

🗞️ News 5: [Web3] Lens Protocol Raises $15 Mn To Build Decentralized Social Media

Source: Decrypt

In our Web3 news this week, we have news about Lens Protocol, which is a popular social media related protocol, raising $15 million to strengthen the infrastructure of decentralized social media. So basically, web3and social media are two good combinations because web3 related functionalities of decentralization, ownership, etc, gives social media a new dimension, a new dynamic that could be important for faith-based organizations like us. Whatever you upload on Facebook or YouTube or any other social media channel, it’s not owned by you. The moment it gets uploaded in their platform, it becomes their property. But in Web3 space, it could be your property. You control it. In fact, with Lens Protocol, you can actually take all this information and move to different social networks. Tomorrow if all your audience move to another platform, you can move to that platform with all your details and your content. You own the complete thing.

Connected Church News: Digital, Social Media & Web3 – Week 2, Jun 2023
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