Welcome to the Connected Church News by Natchi Lazarus.

This news item is part of the top 5 news (Week 2, Feb 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

Bluesky Opens to All: Exploring a Decentralized Social Media Option for Your Ministry

Bluesky, the decentralized Twitter alternative that’s been generating buzz, has dropped its invite-only restriction. This means any organization, including churches and nonprofits, can now easily create an account and dive into this emerging social network. It’s a significant move, coming amidst the changing landscape of Twitter under Elon Musk’s ownership. Here’s what your ministry should know.

What is Bluesky?

  • Decentralized Structure: Unlike centralized platforms like Twitter, Bluesky operates on an open protocol, minimizing corporate control and promoting data privacy. Think of it as a network of independently operated social hubs that can still interact with each other.
  • User-focused Approach: Bluesky claims to prioritize user control over their experience, aiming to foster healthier online communities free from excessive corporate moderation.
  • Early Stages: It’s important to note that Bluesky is still relatively new and features may evolve significantly over time.

Why Your Ministry Should Consider It

  • New Audience Potential: While Bluesky lacks Twitter’s current reach, early adoption could yield future benefits if the platform attracts those disillusioned by other social giants.
  • Align with Values: Supporting a decentralized network might align with your mission, particularly if you advocate for online privacy and freedom of expression.
  • Innovation and Exploration: Experimenting with alternative platforms demonstrates your willingness to engage with audiences in the spaces they inhabit.
  • No Cost to Experiment: Creating an account and testing features is an easy way to assess Bluesky’s potential value for your outreach efforts.

Is Bluesky a Twitter Replacement?

That’s the million-dollar question. In its current state, Bluesky likely is not a true substitute, however, it presents a viable alternative. Remember, Twitter offers established brand recognition and robust existing audience–things Bluesky must gradually build over time.

The Smart Approach for Ministries

My advice is to keep a close eye on the Bluesky developments. Create an account to secure your ministry name and get comfortable with the platform. Then, actively explore its features while continuing to nurture your audience on established platforms like Twitter. As a media and marketing pro, Iā€™m always eager to support nonprofits and churches navigating these shifts. Reach out if you’d like me to evaluate Bluesky’s progress and discuss future implications for your ministry’s strategy!

Here is the full list of the news items from Week 2, Feb 2024 with source links from Disney, Bluesky, YouTube, Meta, Snapchat.

šŸ—žļø News 1: Meta to Label AI-Generated Images Across its Family of Apps      

Source: Meta

šŸ—žļø News 2: Disney Plans to Create ‘A New Universe’ in Partnership with Epic Games     

Source: Disney

šŸ—žļø News 3: YouTube adds an Option to View Vertical ‘Live Streams’ on Shorts Feed   

Source: YouTube

šŸ—žļø News 4: Snapchat Reports 800 Million Users; Meta VR Labs Reports $1Bn in Sales       

Source: Snap | CNBC

šŸ—žļø News 5: Bluesky (Twitter Alternative) Opens Up Moving Out of Invite-Only Mode 

Source: Bluesky

Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.

Malcare WordPress Security