Welcome to the Connected Church News by Natchi Lazarus.

This news item is part of the top 5 news (Week 2, Feb 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

Snapchat’s Growth & Facebook’s Surprises: What Ministries Need to Know

The world of social media is always shifting, and recent announcements from Snapchat and Facebook (now Meta) serve as a reminder. While attention often focuses on revenue, user base and long-term platform survival are equally important metrics. Let’s unpack what these updates might mean for your ministry’s outreach strategies.

Snapchat’s Steady Climb

  • The Milestone: Snapchat surpassing 800 million monthly active users signals robust, continuous growth, offering ministries who use the platform a widening audience.
  • Beyond the Hype: It’s true that quarterly revenue hasn’t met some analysts’ expectations. However, user growth indicates that Snapchat remains relevant, especially among younger demographics.
  • Time to Reevaluate?: Whether you have an established Snapchat presence or haven’t jumped onboard yet, this milestone signifies it’s worth a fresh look. Could short-form content and Snapchat’s unique features support your outreach efforts?

Facebook’s Unexpected Strength

  • Defying Expectations: Despite frequent predictions of its demise, Facebook continues to expand in surprising ways. Overall user growth indicates its position as a communication staple.
  • The VR Factor: A billion dollars in sales from Meta’s Reality Labs shows significant, and perhaps unexpected, interest in its virtual reality endeavors. This highlights the increasing importance of immersive experiences.
  • Ministry Applications: While you likely prioritize Facebook for ministry work, these numbers show it’s far from obsolete. VR initiatives may hold future potential for innovative ways to connect.

Key Takeaways for Your Ministry

  • Audience is Everything: Don’t overlook platforms gaining traction with your target demographics, even if revenue data suggests otherwise.
  • Stay Adaptable: Social media platforms and user preferences evolve. Revisit your strategy periodically to maximize the potential of emerging tools and platforms.
  • Think Long-Term: VR could potentially revolutionize the way we interact online. Start small, monitor developments, and consider how ministry applications might emerge.

Let’s Strategize Together!

Understanding shifts in the social media landscape can be overwhelming. As a marketing and media expert with a focus on ministry impact, I’m here to help you navigate these trends. I offer personalized consultations to assess your current outreach plan and brainstorm creative strategies. Feel free to reach out!

Here is the full list of the news items from Week 2, Feb 2024 with source links from Disney, Bluesky, YouTube, Meta, Snapchat.

🗞️ News 1: Meta to Label AI-Generated Images Across its Family of Apps      

Source: Meta

🗞️ News 2: Disney Plans to Create ‘A New Universe’ in Partnership with Epic Games     

Source: Disney

🗞️ News 3: YouTube adds an Option to View Vertical ‘Live Streams’ on Shorts Feed   

Source: YouTube

🗞️ News 4: Snapchat Reports 800 Million Users; Meta VR Labs Reports $1Bn in Sales       

Source: Snap | CNBC

🗞️ News 5: Bluesky (Twitter Alternative) Opens Up Moving Out of Invite-Only Mode 

Source: Bluesky

Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.

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