Welcome to the Connected Church News by Natchi Lazarus.

This news item is part of the top 5 news (Week 2, Mar 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

TikTok recently made some big announcements at the US Creators Summit that are relevant to nonprofits, churches, and faith-based organizations.

Expansion of Subscriptions Program

  • TikTok is expanding its subscriptions program, which was previously connected to live streams, to non-live creators as well. 
  • This program is currently in an ‘only-invite’ mode, but it’s worth keeping an eye on as it could provide a new way for organizations to monetize their content on the platform.

Renaming of Rewards Program

  • TikTok’s ‘creativity program’ has been renamed to the more straightforward ‘creator rewards program’. 
  • This change reflects TikTok’s focus on supporting and rewarding its creators, which could be a positive development for organizations looking to expand their presence on the platform.

Higher Engagement for Long-Form Videos

  • TikTok announced that long-form videos, similar to those on YouTube, are seeing higher engagement on the platform. 
  • This is good news for faith-based organizations and churches, as it means that longer sermons and messages are being embraced by more creators and viewers on the platform.

New Resources for Creators

  • TikTok is bringing new resources for creators under the umbrella of the ‘creator center’. 
  • This could provide valuable tools and support for organizations looking to expand their presence and reach on the platform.

Overall, these announcements from TikTok show a continued commitment to supporting and rewarding creators on the platform.

Here is the full list of the news items from Week 2, Mar 2024 with source links from Claude AI, TikTok, Instagram, Threads, Meta.

🗞️ News 1: Anthropic Launches Claude-3; Beats ChatGPT-4, Gemini Benchmarks       

Source: Anthropic

🗞️ News 2: Instagram Announces Multiple DM Features Including an Edit Option     

Source: Instagram

🗞️ News 3: TikTok Expands ‘Subscription’, Moves ‘Creator Rewards’ out of Beta    

Source: TikTok

🗞️ News 4: Threads Starts Testing its ‘API’ for Posting via Third Party Tools       

Source: Threads

🗞️ News 5: Meta Quest Team Predicts the Top 3 Technology Shifts of the Future 

Source: Meta

Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.

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