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This news item is part of the weekly top 5 news bulletin (from Week 2, Oct 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

LinkedIn launches new advertising types & tools including Document Ads: Connected Church News

LinkedIn announced that they are launching multiple new advertising tools, including a very interesting tool which I wanted to highlight called Document Ads. Documents, as you know, are a facility inside LinkedIn which allows you to upload a PDF. And this has been one of the top content types inside LinkedIn. It gets 3x more viewers than any other type of content according to a research. So now, LinkedIn allows you to promote that particular type of content, PDF document content. In fact, they give you an option to run a lead ad inside it. For example, if somebody looks at your ad and there is a document, you can collect basic information from them in a form, as a form of a lead before allowing them to download that document. That is quite useful when you consider advertising strategy. Sodo to take a look, pass this on to your Media Ministry team.

Here is the full list of the Top 5 News Items from Week 2, October 2022 with source links from Google, Crypto, Meta, Twitter, LinkedIn, Web3.

🗞️ News 1: Google’s Search On 2022 highlights: more visual results & short-videos 

Source: Google | Keyword Blog

🗞️ News 2: Twitter launches new video products with full screen & discovery tools

Source: Twitter

🗞️ News 3: Meta announces the date for Virtual 2022 Facebook Communities Summit

Source: Meta

🗞️ News 4: LinkedIn launches new advertising types & tools including Document Ads

Source: LinkedIn

🗞️ News 5: [Web3] 2022 Digital Assets report released by U.S. FSOC Council Chair

Source: U.S. SEC Website

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