Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 2, Oct 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
LinkedIn announced that they are launching multiple new advertising tools, including a very interesting tool which I wanted to highlight called Document Ads. Documents, as you know, are a facility inside LinkedIn which allows you to upload a PDF. And this has been one of the top content types inside LinkedIn. It gets 3x more viewers than any other type of content according to a research. So now, LinkedIn allows you to promote that particular type of content, PDF document content. In fact, they give you an option to run a lead ad inside it. For example, if somebody looks at your ad and there is a document, you can collect basic information from them in a form, as a form of a lead before allowing them to download that document. That is quite useful when you consider advertising strategy. Sodo to take a look, pass this on to your Media Ministry team.
Here is the full list of the Top 5 News Items from Week 2, October 2022 with source links from Google, Crypto, Meta, Twitter, LinkedIn, Web3.
🗞️ News 1: Google’s Search On 2022 highlights: more visual results & short-videos
Source: Google | Keyword Blog
🗞️ News 2: Twitter launches new video products with full screen & discovery tools
🗞️ News 3: Meta announces the date for Virtual 2022 Facebook Communities Summit
🗞️ News 4: LinkedIn launches new advertising types & tools including Document Ads
🗞️ News 5: [Web3] 2022 Digital Assets report released by U.S. FSOC Council Chair
Source: U.S. SEC Website
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.